Industry

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

HotToks: Ivy League #CafeteriaTok, Susi's Pesto Stitches, & TikTok's "Finest Lobsterman"

November 21, 2023

Creators are Testing TikTok Shop—But Where are Brands?

November 9, 2023

Why We’re (Still) Redefining ‘Influencer’

October 25, 2023

HotToks: Djerf Avenue Controversy & Bedroom Culture

October 24, 2023

5 Reasons that Would Convince Anyone to Invest in Influencer Marketing

October 16, 2023

HotToks: Ed Sheeran's Album Promo, Snail Girl Beats Girlboss, & Latest TikTok News

October 10, 2023

HotToks: The Roman Empire, Tube Girl, & TikTok Updates

September 25, 2023

Honoring Hispanic Heritage Month: 10 Creators You Should Know

September 15, 2023

From Swipes to Sales: The Need-to-Know on TikTok Shop [Guide]

September 14, 2023

Paid Ad Fraud Averaged at 17% in Q2—Here’s Why Marketers Should Care

September 11, 2023

How Candace Cima, @LifeinMy70s, Found her Niche & Gains 4K Followers Each Month

September 5, 2023

5 Influencer Marketing Tips for Brands this Holiday Season

August 29, 2023

How Alex Ochoa, @MadebyAlexNYC, Grew 251% in Under 18 Months

August 24, 2023

Announcing Fohr's 2023 Holiday Report

August 21, 2023

HotToks: #BamaRush is Back and TikTok Music is Coming for Spotify

August 21, 2023

HotToks: Benefit "Fan Fest" Mascara, #Girlhood & #GirlDinners

August 7, 2023

5 Reasons Why Opt-In Marketing Should Be First Priority for Brands

August 4, 2023

HotToks: Amazon Prime Day 2023, Fenty Beauty's Shade Matching, & Nostalgia for Barbie

July 24, 2023

5 Considerations for Back to School Campaigns: The Second Largest Shopping Season of the Year

July 12, 2023

HotToks: TikTok Shop IRL & Grimace Shake

July 11, 2023

Instagram Threads is LIVE: Meta’s Newest App, Influencer Reactions, Plus 3 Benefits for Influencer Marketing

July 6, 2023

TikTok Shop: How Brands & Creators Can Leverage this New Feature

July 3, 2023

HotToks: Shein on the Road, Gen Z and Plastic Surgery, & Influencers Rank Above Journalists

June 26, 2023

Influencer Marketing Best Practices: 8 Tips for Instagram Stories

June 20, 2023

HotToks: Taylor Swift Eras Tour, #WeddingTok, and the Vanderpump Scandal

June 12, 2023

How to Avoid a Bad Trip: The Do’s and Don’ts of Influencer Trips [Guide]

June 8, 2023

HotToks: Bioré Controversy, TikTok vs. Montana, & Rainbow Capitalism

May 30, 2023

7 Tips for Better Influencer Partnership Outreach

May 19, 2023

HotToks: Olipop is "TikTok's Soda," Tarte Trip Backlash, & Rapid-Fire TikTok News

May 15, 2023

Links on Links on Links: Add Up to 5 Links to your Instagram Profile (and How to Do It)

May 9, 2023

Should Influencers and Brands Consider Lemon8? Here’s What We Think.

May 5, 2023

HotToks: TikTok Fashion, Sofia Richie's Wedding, Gen Z TikTok Marketing, & TikTok AI Avatars

May 2, 2023

Why Creators & Brands Should Be Excited About the New Instagram Reels Updates

May 1, 2023

TikTok Marketing Strategy for Brands: 3 Approaches to Prepare for a Potential Ban [Guide]

April 26, 2023

HotToks: #DUPE Culture and the Search for a New TikTok

April 17, 2023

How New Algorithm Changes are Making Instagram, Instagram Again: Carousels, Photo Dumps, & the Karjenner Effect

April 6, 2023

HotToks: 'TikTok Zaddy' Shou Zi Chew, Branded AR Effects, & TikTok Live Shopping

April 4, 2023

Honoring Women's History Month: 10 Influential Female Creators to Follow

March 28, 2023

How Brands Can Build Healthy Long-Term Relationships with Influencers

March 23, 2023

HotToks: Jake Shane Goes Viral, #TherapyTok, & new TikTok features & updates

March 21, 2023

From Reach to Verification: How Instagram's Paid Program May Impact Influencer Marketing for Brands

March 20, 2023

The Secret to Influencer Marketing ROI in 2023

March 10, 2023

How the New TikTok Screen Time Limit for Minors Affects Brands

March 9, 2023

HotToks: Lemon8, Hailey vs. Selena Drama, & Screen Limits for Teens

March 6, 2023

7 Stats that Show Women Dominate Influencer Marketing

March 1, 2023

HotToks: FYP Reset, TikTok's Paywall, and Gen Z's Love Language

February 20, 2023

10 Black-Owned Businesses & Entrepreneurs We Love to Follow

February 13, 2023

HotToks: De-Influencing, #MascaraGate, & TikTok Employees

February 6, 2023

What a $7M Superbowl Ad Budget Could Accomplish with Influencer Marketing: 8 Considerations

February 3, 2023

HotToks: TikTok University Bans, 'MEGAN' a Box Office It-Girl, & TikTok "Podcasts" Feature

January 23, 2023

Influencer Marketing Predictions for 2023 (And What to Do About It)

January 12, 2023

HotToks: Alix Earle & Mielle Hair Oil, TikTok 2023 Trend Report, and FYPM's Best & Worst

January 9, 2023

What to Do Before Starting an Influencer Campaign: 3 Important Steps

January 6, 2023

HotToks: Black Friday Numbers, Hailey Beiber's Erewhon Smoothies, and TikTok "Algospeak"

December 19, 2022

HotToks: French Girl Style, Beauty Brands on TikTok, & Boxers Turned Influencers

December 5, 2022

5 Learnings from Thanksgiving Weekend 2022 Consumer Spending Reports

November 29, 2022

4 Tips to Warm Up Your Cold Outreach to Influencers

November 29, 2022

8 Questions to Ask Before Launching an Influencer Gifting Campaign [Guide]

November 22, 2022

HotToks: TikTok Shop, 'O Saki Saki,' & Workfluencing

November 21, 2022

HotToks: Find a Restaurant Near Me, Crying Makeup is Trending, & How TikTok Ate the Internet

November 7, 2022

8 Ways to Spot Invisible Influence [Webinar Takeaways]

November 3, 2022

What is the Authenticity Gap, and How Can Influencers Help Brands Cross It?

November 1, 2022

HotToks: Emrata, TikTok Live Shopping & Music Streaming, plus the NSwP

October 24, 2022

‘Quiet Quitting’ is Taking Over Social Media, But Is It Realistic for Content Creators?

October 13, 2022

HotToks: Hype House, New Google Features, & Protesting the Death of Mahsa Amini

October 10, 2022

How Influencers Help Brands Enter the Conversation, Not Interrupt It

October 4, 2022

HotToks: NYFW, TikTok Now, and Aritzia

September 26, 2022

7 Takeaways from 'In THIS Economy? Influencer Marketing & Driving Value in a Recession' Webinar

September 20, 2022

Introducing New Influencer Spotlights on Fohr Discovery Platform

September 15, 2022

HotToks: 5-9 Trend, Haul Culture, & Cluttercore

September 12, 2022

Trends Come & Go—Why You Should Focus on Themes Instead

September 8, 2022

79% of Influencers Want Long-Term Partnerships—But What About Brands?

September 1, 2022

HotToks: Gen Z for Change, The East Villains, & TikTok’s In-App Browser

August 30, 2022

What's Trending on TikTok?: HotToks are Here to Explain

August 23, 2022

2022 Holiday Report: Featuring Survey Insights from Both Influencers & Brands

August 18, 2022

What BeReal Is (and Isn’t) in the Realm of Social Media Apps

August 11, 2022

New Influencer Drops: Top Performers in Engagement, Creativity, Commitment, & Conversion

August 2, 2022

How to Build Your Brand Community [Webinar]

June 16, 2022

5 Considerations for Pride Month Activations: Brand Strategy

June 2, 2022

The Cost of Influence: Addressing Creator Mental Health

May 17, 2022

The State of Influencer Pricing in 2022 [Webinar]

April 28, 2022

How it Feels to Go Viral on TikTok, and Why We Need to Stop Chasing It

April 28, 2022

The 4 C’s of Campaign Benchmarking: Company, Creator, Category, Chapter

April 12, 2022

How to Find Royalty-Free Sounds & Music for Brands and Company Profiles on TikTok, Instagram & Facebook

April 7, 2022

How to Measure Influencer Campaign Performance: Fohr's 2022 Industry Benchmarks

March 24, 2022

Video Tips: How to Both Capture Attention and Hold It

March 10, 2022

What the Superbowl Ads Teach Us About Ambassador Marketing

February 24, 2022

How to Be a Best-in-Class Partner to Black Creators Year-Round [Webinar]

February 22, 2022

What's the Difference Between a Content Creator, Influencer, or Brand Ambassador?

February 7, 2022

5 Types of TikTok Content that Work to Educate, Inspire, Entertain

January 13, 2022

Benchmark Statistics for 2022: Influencer Marketing Trends in Review

January 3, 2022

How to Use Sound on TikTok for Your Next Branded Campaign

December 22, 2021

Web 3.0 Creator Predictions for 2022 and Beyond

December 13, 2021

TikTok's 5 Most Common Myths, and What's Actually True for Brands

December 7, 2021

Defining Web 3.0 & The New Internet: A Glossary of Terms Marketers Should Know

November 30, 2021

Why Brands Should Consider TikTok for their Next Marketing Campaign: 5 Clear Benefits

November 18, 2021

How to Succeed on TikTok: Announcing Fohr's TikTok Marketing Survival Guide

November 16, 2021

New Instagram Feature Updates: How to Effectively Use Collabs, Add Yours Stickers, and More

November 9, 2021

The 4 Keys to Build a Successful Influencer Marketing Strategy

November 4, 2021

4 Tips to Help Influencers Avoid Burnout

November 1, 2021

Book a demo

Book a demo

Book a demo

Book a demo

Book a demo

Book a demo

Book a demo

Book a demo

Book a demo

Book a demo

Thank you!

Oops! Something went wrong while submitting the form.