HotToks: Amazon Prime Day 2023, Fenty Beauty's Shade Matching, & Nostalgia for Barbie
July 24, 2023
Updated Feb 09, 2024
Welcome back to HotToks. This edition we report on Amazon's Prime Day 2023, a new shade matching filter for Rihanna's Fenty Beauty, and the cultural movement that is Barbie.
Amazon Prime Day 2023 Racks in Sales on TikTok
We’ve just passed a National Holiday here. No, not Barbenheimer. I mean Prime Day 2023. But this year is unlike any other. TikTok partnered with Amazon to launch a game show to share Prime Day deals and get consumers to add to cart.
For this year’s Prime Day, Amazon created a first-of-its-kind interactive live-stream shopping experience called “Duel for Deals” to make livestream shopping more interactive. This virtual event engaged multiple well-known influencers, like Alix Earle and Jake Shane, to play various games and have the viewers work together in the chat to uncover Amazon deals. By partnering with TikTok for this huge shopping moment, Amazon could meet consumers where they are and drive awareness of Amazon Prime Day deals without consumers having to leave the TikTok app.
Badgalriri never misses; this time, she is changing the beauty x social media game by being the first (ever!) to drop a shade-matching filter on TikTok. As we know, finding the correct foundation shade can be daunting, and it is quite a drag of a process. Often involving multiple visits to Sephora, shade matching is almost like a delicate dance (tanned shade vs. untanned shade, hues, tone-matching, etc.), the intricacies of it all, amirite.
The user can choose a shade range (including light, light-medium, medium, medium-deep, and deep), and the filter will then bring up the shades in that range for the user to try. After choosing the shade, the filter will bring the color to the face, and then the user can decide how it matches their skin tone. With this tool being a game-changer for the beauty world, Fenty Beauty (and Rihanna) is upping the ante for other beauty brands to be more innovative on social media.
Let’s not forget the opportunity to change up Barbie’s image, which, for a long time, was just a ditzy blonde (the term “barbie” was often used to refer to an attractive woman lacking substance) with a “feminist film” as Greta calls it, really set the movie up for success.
We can go on and on, but to fully grasp this cultural movement that is the Barbie movie, you would need to do a deep dive of your own, because we are literally overwhelmed (in a good way) by the sheer amount of planning, depth, and beauty in the delivery of this film, that we are still processing all of it. You can check in on us here.