We are Fohr: an influencer marketing solution

We were the first in the industry, now we’re redefining it

Our Story

We've built a self-serve platform that allows you to run the best influencer marketing campaigns imaginable. It lets you find influencers (over 100,000 of them), get verified analytics, and find out if they have fake followers. It gives you their emails, phone numbers (does anyone call people anymore?), and addresses. It can tell you detailed demographic information about their followers, like where they are from and how much money they make. It lets you pull reports, do competitor research, and find stats on a hashtag, brand name, or interest. It lets you make lists of influencers and export those to a .csv or beautiful PDF. It can even calculate the EMV (earned media value) of the coverage your brand receives from influencers.

Sound good so far?

Well, you can also brief influencers on a campaign, make offers, send emails to groups of influencers, and when it’s all said and done, pull a full report. It’s supported by account managers who have been working with influencers since they were called bloggers. We would be happy to give you a walkthrough where you can learn more.

We also run managed campaigns. End to end, from start to finish, initial idea to final report. We use technology every step of the way to make these campaigns more efficient and effective: pricing algorithms to make sure you're paying what you should be; tools that make sure you don't pay for fake followers; optimization for repeat impressions or total unique reach. We work on Instagram, YouTube, TikTok, blogs, Pinterest, hell even Tumblr if you're feeling nostalgic. We can help with creative. We give you in-depth reporting, tracking click-through, impressions, engagements, and sales. We run campaigns from $25,000 to over a million dollars, from one influencer to 4,000.

Here’s what we don’t do: we don't help market your migraine pills or detox tea. We don’t represent influencers, and so we don't try and keep you from having a direct relationship with the influencers you work with. We don't make money by upcharging on what an influencer gets paid. We have never under-delivered on a campaign. We don't like assholes, so we don't employ any of them.

We support influencers. We are nothing without our influencer community, so we act accordingly. Every influencer gets their own Fohr profile page, expanded information about who makes up their following, and verification tools to make sure their followings are authentic. We also try and spread the knowledge we have through free resources including our blog, webinars, and videos. What else you ask? How about access to the hundreds of brands—and millions of dollars, that we pay out to influencers every year.

If you're a brand or an influencer we want you to join us at Fohr, and we’re not afraid to say so.

Our Team
James Nord
Founder & CEO
Grace Murray Vazquez
Vice President, Strategy
Emma Gonzalez
Vice President, Operations
Micah Plevyak
CFO
Gabs Schaefer
Vice President, Client Services
Abigail Squirrell
Senior Associate, Sales
Alexa Rodriguez
Senior Account Manager
Alexandra Lieberman
Senior Associate, Sales
Alexis DeCarvalho
Senior Manager, Client Services
Annika Lange
Senior Manager, Client Services
Bianca Scofield
Associate Creative Director
Brandon Wagoner
Director, Client Services
Brigid Duffy
Associate, Client Services
Brittany Kelly
Head of New Business
Carly Roesen
Associate, Client Services
Chris Vyletel
Director, Client Services
Clare Moore
Senior Manager, New Business
Colin Greeman
Senior Creative Strategist
Cristian Forletta
Project Manager, Client Services
Dan DeSantis
Junior Engineer
Darion Hammond
Manager, Client Services
David Ungelow
General Counsel
Dillon Kelly
Senior Associate, Client Services
Donald Lora
IT Department Manager
Dorien Russell
Manager, Client Services
Elizabeth "Ellie" Saballos
Associate, Client Services
Felis Azizbayeva
Senior Associate, Client Services
Georgia Weeks
Senior Associate, Client Services
Giovanna Lambroia
Project Manager, Client Services
Giovanny Bahamundi
Senior Manager, Client Services
Giuliana Truppi
Project Manager, Operations
Griselda Viteri
Finance Manager
Hailey Payne
Associate, Client Services
Haley Cooper
Senior Associate, Client Services
Harmonee Dunbar
Manager, Client Services
India Allouche
Manager, Client Services
Iroda Abdujabborova
Product Owner
Jarrod Luca
Senior Frontend Engineer
Jessica Condron
Manager, Client Services
Julie O'Kruk
Senior Product Designer
Kalli Roberts
Content Marketing Manager
Karis Dodd
Senior Manager, Client Services
Karis Gallant
Senior Associate, Client Services
Kayla Friedlander
Associate, Client Services
Kelly Mittendorf
Senior Creative Strategist
Kelsey Briggs
Coordinator, Customer Success
Kylie Thomas
Associate, Client Services
Laura Petre
Executive Assistant
Lola Genera
Associate, Client Services
Luma Guarconi Louzada
Project Manager, Operations
Mary Weaver
Manager, Client Services
Mehreen Ahmed
Manager, Client Services
Miranda Mejia
Associate, Client Services
Natalie Orjuela
Senior Associate, Client Services
Nekisha Carter
Manager, Client Services
Parish Hayes
Senior Creative Strategist
Sabrina Leba
Associate, Client Services
Samiha Rahman
Project Manager, Operations
Scarlett Eller
Junior Engineer
Sheila O'Donnell
Senior Full Stack Engineer
Scott Dyer
Associate, Client Services
Skyler Su
Associate, Client Services
Agatha Prestan
People Operations Director
Sophie Wood
Director, Creative Strategy
Stephanie Bernstein
Director, Customer Success
Stephanie Cinque
Senior Manager, Client Services
Suzannah Tarkington
Director, Client Services
Taylor Barnett
Senior Associate, Client Services
Sydnie Cohen
Senior Associate, Client Services
Theo Berner
Senior Associate, Client Services
Travis Ekmark
Creative Director
Vivian Zhou
Junior Creative Strategist
Daniella Lopez
Senior Associate, Client Services
Angela Simaan
Head of Communication
Nicole Washington
Office/HR Coordinator
Avrielle Cortes
Director, Client Services
James Nord
Founder & CEO

James doesn’t remember much about his life before Fohr, but knows he started 10 years ago on Wall Street, somehow ended up as Oscar de la Renta’s house photographer and 8 years ago started Fohr with Rich to help more people live out their wildest dreams. He wants you to know how much he loves his job.

Grace Murray Vazquez
Vice President, Strategy

Grace joined Fohr in its infancy and has been instrumental in our growth over the years. She launched our managed campaigns business and has built, sold and executed more influencer campaigns than nearly any person on earth. Someone once called her “human champange” and she’s pretty proud of that.

Emma Gonzalez
Vice President, Operations

After eight years working at a full service advertising agency in Australia, Emma made the move across the ocean to New York to join Fohr (read her and Grace’s story, it’s great). For years, Emma ran the platform side of the business, helping hundreds of clients better execute their influencer strategies. Today she has the same mission but also a team of people to help her and our clients achieve it.

Micah Plevyak
CFO

Micah and James were roommates in college and James used this personal relationship as ammunition in his bid to get Micah to leave a lucrative career in Fortune 100 corporate finance to join Fohr. We asked Micah to explain his job and he said he “leads our finance activities and many of our process improvement initiatives” which is his way of saying he keeps the boat afloat. He holds an MBA and Masters in Finance from Boston College, and the only thing he loves more than Fohr is Excel.

Gabs Schaefer
Vice President, Client Services

Gabs oversees our managed services team, bringing a wealth of industry experience and 3 Emmy noms to the team. Some of her key career triumphs include: hosting a gala for puppies (in a blizzard), running #TheFutureIsVoting midterm campaign, outfitting chefs with Tan France for the James Beard Awards, launching Facebook Watch and leading show marketing for its first slate of programming, shooting a commercial w 3 NFL QBs... and another one in the Andes, leading a global skincare launch, modeling dupe Spanx on the Today Show, making IGTV videos w Shaq at Final Four, winning a STREAMY for the cult classic show #SummerBreak, rebranding century-old china, and traveling the world with Fohr's fav hotel brand. Gabs is known to reference the Kardashians unironically, use more than one metaphor to make a point, and is an unofficial #saladinfluencer actively seeking brand deals.

Abigail Squirrell
Senior Associate, Sales

Abby is a Marquette University graduate with a degree in business administration and finance. She brings experience from previously working outbound sales for a HR software company, and is ready to help expand Fohr’s client base! As a former collegiate athlete, when she is not enjoying a good workout, she loves to hang with friends, or binge watch every reality tv show known to man.

Alexa Rodriguez
Senior Account Manager

Alexa joined the Fohr team after her time managing influencers at boutique agencies. She has managed campaigns for a diverse roster of men's fashion, beauty, lifestyle and CPG brands. In her spare time you can find her cheffing up for friends and family, spending time with her dog or doing yoga on a beach.

Alexandra Lieberman
Senior Associate, Sales

Born in Jersey, Alley grew up between the Florida sun and the Colorado Rockies, then migrated to the Midwest to attend the University of Kansas. Now, she’s staying put as a Manhattan girl. Alley’s whole career has been spent fostering relationships to help businesses grow. When she’s not in the office, you can catch her in her KU basketball jersey or searching for the best espresso martini.

Alexis DeCarvalho
Senior Manager, Client Services

Alexis is a Jersey Girl through and through (she said to take that how you’d like). She’s spent the last 7 years in the digital marketing space, and after finding her love of everything influencer, she never looked back. Specializing in the execution of at-scale and ambassador programs, she’s worked across various verticals and brands, including Google, Sephora, Fujifilm, and Tanqueray. When she’s not at the office, you can find her pairing her favorite children’s menu items with a margarita.

Annika Lange
Senior Manager, Client Services

Born and raised in Germany, Anni left *real* pretzels behind, moved to New York for grad school and has since refused to leave. She comes from a talent management background executing campaigns for a broad roster of ambassadors. Her biggest passions are romanticizing NYC, live sports and working Taylor Swift into every conversation.

Bianca Scofield
Associate Creative Director

Bianca hails from a sleepy one stoplight town in New England. Born into a family of artists, she spent her formative years exposed to a variety of artistic avenues but set her sights on design. She joins Fohr with 5 years of experience working in the luxury fashion world. Loves embroidering, dancing, skiing (both downhill and water) and hot pepper jam. Hates decaf coffee.

Brandon Wagoner
Director, Client Services

Brandon brings 9 years of digital marketing experience to Fohr. Over his past 6 years on the Fohr team, Brandon has launched ambassador programs across various verticals for brands such as Urban Outfitters, Instacart, Supergoop!, OLLY Wellness, and Shutterfly. Before joining the Fohr team, Brandon worked in the broadcast advertising space, working in production and client services for brands such as PetSmart, Kohl’s, and Ashley Homestore. Originally from southern California, Brandon moved to New York to fulfill his destiny of becoming Chandler Bing. On the weekend, you can probably find him at a concert, at brunch, or in a Taylor Swift-themed SoulCycle class.

Brigid Duffy
Associate, Client Services

Brigid is from the smaller apple, Minneapolis, and graduated with her B.A. in Sociology and Anthropology in 2020 from St. Olaf College. Upon graduating, she moved to New York having never visited with a job as a Personal Assistant, later transitioning into working as a Writer and Producer for Comedy Central’s Brand Creative Team. Brigid has worked on campaigns for The Daily Show, South Park and Paramount’s Yellowstone. She brings her curiosity and people-oriented mindset into every space that she is in, and is excited to be learning from and with the JCPenney team. When Brigid is not working, she likes to read, browse the SSENSE website, and giggle with her friends.

Brittany Kelly
Head of New Business

Prior to joining Fohr, Brit gained experience working in YouTube Influencer Marketing and Media Buying. She graduated from Florida State University (Go Noles!) where she studied Business Marketing and, despite her Florida roots, she's managed to survive a handful of New York winters...so far.

Carly Roesen
Associate, Client Services

Carly is originally from Virginia Beach, VA, and studied Communications and Art History at the University of Maryland. Carly comes from the entertainment world, where she worked on publicity campaigns with stars from some of your favorite films and television shows before joining Fohr. In her free time, she enjoys seeing her favorite bands in concert, discovering new coffee shops and boutiques in NYC, and keeping up with her weekly pop culture podcast schedule.

Chris Vyletel
Director, Client Services

Chris joins us with over a decade of experience in account management and business development – working on clients such as Bose, Volvo, Campari, Ford, and Konica Minolta at agencies such as Ogilvy, McCann, and Hogarth. Outside of work, Chris can be seen roaming around the city checking out the newest restaurants NY has to offer, taking his rescue Chihuahua/Terrier mix for a walk, enjoying a cocktail with friends at a live music venue, or staying active playing sports.

Clare Moore
Senior Manager, New Business

Clare has worked in the influencer marketing space for 6+ years. Along with her work agency side at Fohr, she also has experience brand-side in the body care, beauty space, and fashion digital media space. Outside of work, you can typically find her with a book in her hands or escaping the New York winter for the closest beach or Texas sunshine.

Colin Greeman
Senior Creative Strategist

Colin brings with him 6+ years of industry experience, most recently at Team Epiphany where he served as lead strategist on Campari, LEGO, Audi and the Mets accounts. He’s got a keen interest in data and looks forward to adding that skillset to the already robust capabailites of Fohr’s strategy & data teams. A native New Yorker he’s happy to point you in any direction for bar or restaurant recommendations. He loves football, old-school funk/disco/house music, and film.

Cristian Forletta
Project Manager, Client Services

Cristian is a native New Yorker with a background in media production, creative strategy, social media management, and project management. He has a passion for problem-solving, making meaningful connections with people, and is always trying to innovate in the workplace. Outside of work, Cristian spends his time scouring Spotify to make the perfect monthly playlist, at a live show with some pals, or basking in the sun in his front yard (Domino Park). As a former competitive hurdler, he is currently on track to earn his six-star medal by running marathons in NYC, Chicago, Boston, London, Berlin, and Tokyo!

Dan DeSantis
Junior Engineer

Dan DeSantis (he/him) was born and raised in NJ, and after 10 years in the e-commerce operations space, he thought it was time to pursue his passion for programming and build a career he wouldn't just be proud of but would enjoy building! He pursued an education in software engineering and is now happy to bring his experience and passion together at Fohr. He calls Asbury Park home, and when he's not making his way around town trying interesting foods and cocktails, he's probably at home with his family, cooking, playing video games and watching television.

Darion Hammond
Manager, Client Services

Darion Hammond is a public relations specialist with experience in media relations and digital marketing and comes from a creative agency background. He has worked with several brands in the consumer, food and beverage, wine and spirits, and the fem-care industry. Five years ago, Darion moved to New York City after graduating from university in Denver, CO. During his free time, Darion enjoys socializing, trying new restaurants, attending concerts, and traveling.

David Ungelow
General Counsel

Dave joined Fohr after over a decade in practicing law in technology and digital media, most recently as head of the Legal and Business Affairs Team for Group Nine Media. After spending most of his life in New York, Dave moved to Arizona with his wife and two kids, where he spends as much time as possible outside and away from subways.

Dillon Kelly
Senior Associate, Client Services

Dillon (he/him) is a New York native who studied Literature and Art History at Hamilton College in upstate New York! Before joining Fohr, he worked in food media and event production, specializing in influencer marketing, brand partnerships and experiential activations. He's obsessed with yoga, film, and all things pop culture.

Donald Lora
IT Department Manager

Donald was born in the Dominican Republic and sports have always been his passion, especially baseball (even thought he’s currently playing volleyball). Donald holds a Bachelor’s degree in Computer Science and is currently pursuing his Master’s in Cyber Security Intelligence. His IT career began with the New York Mets as an IT Help Desk right after college. It was an incredible opportunity for someone who has a passion for technology and baseball. Doing what you love and enjoying it to the fullest is truly amazing. He has a loving family, and enjoys traveling and trying different types of cuisine - he’s a bit of a foodie. He enjoys working with other and providing assistance however is possible. He loves to help people improve their skills and personal lives.

Dorien Russell
Manager, Client Services

Dorien is a Baltimore born and bred social media and influencer marketing specialist with just under four years of experience in the field. After receiving his B.A. from Fordham University in Communications and Culture, he began his career managing social media platforms and influencer marketing initiatives for Barneys New York. He then got his feet wet in the agency world executing influencer campaigns for brands such as Four Seasons, diptyque, Bonobos, and Klarna. When he's not "researching content creators" (aimlessly perusing TikTok and Instagram), he's bopping around Greenpoint, Brooklyn and running his small everyday-wear brand, PNB Apparel.

Elizabeth "Ellie" Saballos
Associate, Client Services

Ellie (she/her) is a native New Yorker with a B.A in Communications from Fordham University and an M.A in Strategic Marketing from the University of Greenwich. She discovered her passion for digital marketing through her various internships with PR agencies where she developed her skills in a range of areas including media relations, research, and media monitoring. In her free time, you can find her roller skating, at a museum, or roaming the snack aisle at Trader Joe’s.

Felis Azizbayeva
Senior Associate, Client Services

Felis (like Navidad) kicked off her career as a freelancer, working with some rad brands in the fashion, wellness, and food and bev scenes. Felis encourages you to join her on the discourse surrounding the sweeping epic "War and Peace" or banter about Love Island UK. Felis is a blend of creativity— a bookworm and chronically online, so whether she's flipping the script on social media, dropping a TikTok/Vine reference, or referencing dead Russian authors, she's your go-to influencer marketing guru.

Georgia Weeks
Senior Associate, Client Services

Georgia comes to Fohr with experiences in project management, art direction, and ambassador marketing. During her time here, she has executed numerous influencer campaigns for major retail brands, reflecting her passion for fashion, beauty, and interior design. Originally from Portland, Oregon, Georgia pursued her studies in Advertising at the University of Oregon. In her free time, she is chronically online -- likely booking her next Resy or pilates class.

Giovanna Lambroia
Project Manager, Client Services

Giovanna joined the Fohr team in 2024 after almost a decade of working in the music and advertising industries. A native New Yorker through and through, Giovanna graduated from NYU with a degree in marketing and communications, and has since worked in brand partnerships and project management roles across multiple record labels and creative agencies. When she isn’t at her desk, you can find her on a hot girl walk listening to a podcast, at a [solidcore] class, going to concerts and restaurants with friends, or searching for the best mocktail in NYC.

Giovanny Bahamundi
Senior Manager, Client Services

Born in Puerto Rico and raised in Pennsylvania, Giovanny comes with a decade of experience in public relations and brand marketing. Always well-versed in the latest industry news and trends, he continues to stay alert of social media changes to provide the best recommendations and services to brand partners. You can find him in his Queens neighborhood of Astoria at either of his favorite Middle Eastern or Greek restaurant...he can't choose one.

Giuliana Truppi
Project Manager, Operations

Giuliana (she/her) is a Florida State graduate who has spent the past few years working in both Project Management and Event Management. She has managed international events, website development, advertising launches, and marketing tactics through these roles. In her free time, she loves to see Broadway shows, attend rock concerts, eat any and every type of cuisine, hike, explore New York, and travel.

Griselda Viteri
Finance Manager

Griselda is a proud born and raised Bronx native. She worked throughout college gaining experience as an Accounting Clerk, Account Receivable/Accounts Payable Specialist, and Staff Accountant across multiple industries. She ultimately worked her way up to becoming an Operations & Finance Manager for the tech company that created Vine before joining Fohr. Her interest in technology, data analyzation, and activism led her to becoming a Webby Award winner for her app, Subdial. Griselda combines her strong knowledge of finance, accounting and project management experience to implement and improve processes that directly relate to Fohr’s long-terms goals. Her mantra is "Luck is when preparation meets opportunity"

Hailey Payne
Associate, Client Services

Hailey Payne (she/her) is from Richmond, Virginia and a recent graduate from Virginia Tech with a bachelor’s degree in Marketing Management. She has previously worked as a brand ambassador for Bumble for the past two years, and additionally worked as a social media manager for the graduate school at Virginia Tech. As an avid Capricorn, Hailey has a passion for all things social media, being active, trying new fun restaurants, and most importantly, watching reality TV. When she isn’t spending time with her friends and family, she is most likely cuddling with her two big furry best friends, Cosby and Cardi.

Haley Cooper
Senior Associate, Client Services

Haley is a graduate of Bucknell University, where she studied Political Science and Economics before beginning her career in influencer marketing. Since then, she has been working in the space for 3+ years, bringing a wide variety of knowledge in campaign management across large-scale beauty, fashion, travel, and lifestyle brands to Fohr. Outside of work, you can find Haley bopping around the Lower East Side or trying a new restaurant or workout class with her roommates.

Harmonee Dunbar
Manager, Client Services

Born and raised in NYC, Harmonee is a beauty-loving, astrology-obsessed, iced coffee enthusiast - Pisces. With a background in PR, Influencer Marketing, and Social Media Management, she brings a unique 360 perspective. Her background allows her to leverage the crossovers between the various marketing disciplines to ensure maximized results and content. During her free time, she can be found exploring new restaurants, ordering unnecessary things from Amazon, binging reality television, and entertaining her friends through her random (and sometimes ridiculous) thoughts.

India Allouche
Manager, Client Services

India joined the Fohr team with experience in digital media within the music industry but has since managed accounts and strategy across multiple brands and verticals within the retail, beauty, and wellness space. She is passionate about the health and food industry and even got her certification in holistic nutrition while working at Fohr. In her spare time, you can catch India running off to her local farmer's market, hitting a workout class, or spending a weekend abroad.

Iroda Abdujabborova
Product Owner

Iroda (she/her) grew up in Uzbekistan, attended American University in DC, lived on a farm in NJ, and has since settled in New York. Previously, she supported web development projects at Merck Creative Studios and paid media campaigns for Samsung Home Electronics at Digitas. At Fohr, Iroda spearheaded the 2022 Sephora Squad application launch and now supports a variety of technical projects as part of the Product team.

Jarrod Luca
Senior Frontend Engineer

Before Fohr, Jarrod held engineering positions at venture-backed startups, consulted for CPG brands, and helped non-profits develop digital products. He loves the thrill of overcoming technical challenges and working in nimble engineering teams. When he's not writing software, he loves scuba diving (hopefully not in the Hudson), playing guitar, running, and, well, writing software for fun.

Jessica Condron
Manager, Client Services

Born and raised in Ireland, Jessica comes with 8 years of digital expertise where she specialized in talent management. She seamlessly connected elite digital influencers with top-tier brands fostering long-term connections and driving impactful collaborations. Outside of work, you’ll find her on waterfront walks with her dog Charlie or attempting to survive her favorite city class, Tone House.

Julie O'Kruk
Senior Product Designer

Raised in Canada, Julie’s background includes working in boutique branding studios and global architecture firms before running her own design practice for the last three years. She brings her passion for design systems, graphic art, and digital products to Fohr’s design team. When she’s not working you can find her exploring neighborhoods, scouring Spotify, or jogging poorly. Loves spontaneity; hates early mornings.

Kalli Roberts
Content Marketing Manager

Kalli Roberts gained attention for her TikTok resume inspired by the movie "Legally Blonde." Her video application went viral, leading to an internship in TikTok's global business department. Roberts felt that traditional paper resumes did not capture her personality, so she used TikTok to showcase her skills in video editing and public speaking, which ultimately landed her multiple job offers. After her internship she was offered a full time role at TikTok where she stayed for a year before leaving to launch a social content consultancy.

Karis Dodd
Senior Manager, Client Services

Karis is Texas grown and Berkeley educated, but currently resides in Brooklyn. She joins the Fohr team with 7 years of experience in the influencer industry where she’s overseen campaigns for brands such as Marc Jacobs and Hugo Boss fragrances, worked as a talent manager, and shaped brand and creator strategy at an influencer affiliate platform. Outside of the office, Karis is driven by borrowed nostalgia for the unremembered 80s and enjoys collecting paper thin vintage tee shirts and post-punk vinyl reissues.

Karis Gallant
Senior Associate, Client Services

Karis (pronounced like Paris) was born and raised in New Jersey where she grew up surrounded by art and theatre. Upon completing her Bachelor’s degree at the University of Hartford, she relocated to Manhattan to further pursue her passion for storytelling. For the past 4 years, she has been crafting brand narratives through social media marketing, specializing in influencer partnerships and content strategy. When she isn’t scrolling or designing captivating campaigns, you can find her walking her dog Luka, lifting weights, and earning Beauty Insider points.

Kayla Friedlander
Associate, Client Services

Kayla has always had a passion for beauty and fashion from a very young age. She started her marketing career at Bloomingdale’s, working for the beauty, skincare, and fragrance division. Her excitement and curiosity to work even closer with brand partners led her to her next position on the Designer Fragrance team at Shiseido, where she worked with brands such as Hermès, Dolce&Gabbana, Narciso Rodriguez, and Issey Miyake. Most recently, she worked on the creative team at Michael Kors, where she had the opportunity to learn more about the strategic development of creative campaigns. She is excited to join such a dynamic, wonderful team and is looking forward to this next chapter!

Kelly Mittendorf
Senior Creative Strategist

Kelly Mittendorf is an accomplished and recognized Influencer Marketing Specialist with 8+ years of experience. Most recently they have built and implemented custom programs with brands in the beauty, lifestyle, and home spaces including The Outset, Ami Colé, Glossier, Ceremonia, Food52, Schoolhouse, and more. They pride themselves on cultivating on-brand, ROI positive campaigns while strategizing evergreen programs that provide unique value outside of flat fee spend. The programs they have overseen over the last eight years drive up to 25% of new customer acquisition. They deeply enjoy identifying up and coming talent to foster and grow alongside.

Kelsey Briggs
Coordinator, Customer Success

An Oklahoman turned New Yorker, Kelsey obtained her degree in Multimedia Journalism from Oklahoma State University. Before Fohr, she worked as a digital media director for a fine jewelry company, various small businesses, and even on a few major film sets. When not scrolling on TikTok & Instagram, she loves to cook, garden, attend live music events, golf, and create mini-documentary videos about the outdoors with her dog, Buckshot, at her side.

Kylie Thomas
Associate, Client Services

Born in Jersey and raised in Massachusetts, Kylie found her way back to NJ when she attended Rutgers University for her undergrad. Shortly after graduating, she took her newly found wisdom over to Manhattan to start her career in PR. Over the last couple of years, she has worked across a number of clients from Visit London to Visit Montauk, as well as resorts within the Caribbean. Outside of work, you can find Kylie at spin class or begging her friends to go on a run with her, but she'll also never say no to binge-watching a new TV show with her roommates or gossiping on the latest in pop culture with friends.

Laura Petre
Executive Assistant

Laura is originally from beautiful Pensacola, FL and is now going on her 13th year of living in New York. Before joining Fohr she served as the Executive Assistant to various Fortune 500 CEOs in several industries spanning PR to Finance to Marketing and Advertising. She is the kind of person to bring order to the chaos, always with a smile and plan. In her free time she loves to practice yoga, ski and travel around the world.

Lola Genera
Associate, Client Services

Prior to joining Fohr, Lola gained experience in experiential marketing and worked at a creative agency specializing in community-led initiatives. Her portfolio includes collaborations with a wide range of clients, from Pandora Jewelry, Tag Heuer, Snapchat, Amazon, and Insight Partners, to most recently supporting the rollout of the 988 mental health care hotline. Outside the office, Lola enjoys spending time with her mom, going out with her friends, traveling, and reading (primarily POC authors). She is also an Aquarius with a Sagittarius moon.

Luma Guarconi Louzada
Project Manager, Operations

Luma started off at Fohr as the Office Manager, she then became the Executive Assistant to the one and only Señor Nord for almost a year and is now our internal Project Manager focusing on all things marketing, design and operations. After over 10 years studying and working in the fashion industry in countries all over the place, she now helps us coordinate and execute some of our more creatively ambitious challenges that helps us remember who we really are and what we're all about.

Mary Weaver
Manager, Client Services

Houstonian turned Brooklynite, Mary has called NYC home for more than 10 years. She kick started her career in reality TV, discovering talent and producing compelling stories for Netflix, Hulu, Disney+, and Peacock. Baking shows are her favorite to cast! Pivoting to performance marketing, Mary specializes in sourcing influencers and creators for the beauty, lifestyle, fashion, finance, health & fitness spaces and beyond. When she's not belting out tunes at a K-pop concert or glued to a Housewives marathon, catch her crafting radiant stained glass suncatchers in her home studio.

Mehreen Ahmed
Manager, Client Services

Mehreen is a Michigander by birth, but a New Yorker at heart. She comes from vast experience in the influencer marketing space, and brings a variety of client experience with brands such as Disney, Amazon, and Kate Spade. Her connection and aptitude in the space has allowed her to grow from a one time internship working with a top footwear brand to working alongside CMOs of some of the top brands in the world. Outside of the office you can find her planning her next vacation, trying out the latest trendy dessert, or watching Gilmore Girls (or all three at the same time).

Miranda Mejia
Associate, Client Services

Miranda is an influencer marketer with a track record of success across various verticals, including the ever-evolving tech and beauty industries. With a keen eye for trends and an innovative approach, she has been a driving force behind numerous impactful campaigns. Beyond her professional pursuits, Miranda's passion for skincare is evident, and she finds joy in exploring the world of beauty. Off-duty, you'll likely find her savoring a plate of Pad Thai, searching for the perfect espresso martini, and taking pictures of sunsets.

Natalie Orjuela
Senior Associate, Client Services

Natalie is a Jersey girl interested in social media marketing, branding, public relations, and influencer marketing. She received her Bachelor's degree from the Fashion Institute of Technology and Master's degree from Rutgers University, both in Fashion Business Management. Natalie has over 5 years of experience working in the fashion and influencer marketing spaces with brands such as Marc Fisher, Marc Jacobs, Tory Burch, and Whalar. Aside from her professional life, Natalie is a content creator, focused in beauty, fashion, and lifestyle, as well as a gym-goer and family-oriented individual who loves spending time with her loved ones eating and watching reality tv.

Nekisha Carter
Manager, Client Services

Nekisha is a New York native - born and raised in Brooklyn who has worked across brands such as Sally Hansen, Gillette Venus, and David Beckham Fragrances. She joins the Fohr team in 2024 bringing her passion for increasing diverse representation within the social media and influencer marketing space. With her passion for content creation, Nekisha is able to apply actionable learnings and social trends to campaigns. Before joining Fohr, Nekisha has led various influencer campaigns for brands in the consumer, beauty, wine + spirits, and even trucking industry. When she’s not networking and searching for new creators, she can be found working on creative passion projects in styling, makeup, and creative direction.

Parish Hayes
Senior Creative Strategist

Parish (he/him) loves long walks on the beach and short walks to Trader Joe's. A born and raised California kid, he recently swapped out beach city living to live his East Coast dream. After graduating from Long Beach State with a BA in Communication and Media Studies, he received an MS in Leadership and Strategic Project Management from GGU in SF. Parish comes to Fohr after years of working in social-and-digital-media advertising strategy, working within the fashion & apparel, beauty, automotive, technology, retail, and consumer goods spaces. He’s also a men's lifestyle enthusiast, cold brew coffee addict, self-proclaimed chef, and an all-things social media-obsessed millennial.

Sabrina Leba
Associate, Client Services

Sabrina Leba comes from a diverse background in public relations, marketing, and magazines. Her portfolio includes working with some exciting up-and-coming brands such as COU COU Intimates, Axel Arigato, MUNICIPAL, and Forme Science. Additionally, she has had the opportunity to interview renowned skincare experts such as Melanie Simone and Dr. Barbara Sturm. Sabrina brings a unique blend of strategic thinking and exceptional creativity to her work. Outside of work, she is an avid enthusiast in all things film, skincare, running, and travel.

Samiha Rahman
Project Manager, Operations

Samiha (she/her) is a true Sagittarius born and raised in the Bronx. Since graduating with a Marketing Management degree a few years ago, she has gained skills in project management and became a certified scrum master while consulting for fin-tech companies. In her free time, she loves to test out new recipes she finds on TikTok, binge-watch and stream her favorite shows, and keep up with the latest trends in beauty and skincare. Exploring fun things to do in NYC and Jersey is a must, but she also looks forward to all the opportunities she gets to travel.

Scarlett Eller
Junior Engineer

Born to a family of ranchers in the deserts of Nevada, Scarlett (she/her) spent much of her youth traveling the world in search of adventure. A recent arrival to New York city, Scarlett entered Software Engineering to help create beautiful applications that connect people with the companies they love. She brings to Fohr two years of experience in Marketing and Engineering. Scarlett enjoys museums, reading, clothes shopping, and working on her novel in her free time.

Sheila O'Donnell
Senior Full Stack Engineer

Sheila joined Fohr after several years of living in London, China, and Spain, and working in the travel industry. She studied International Relations but became interested in tech after a frustrating website experience led to a Google search entitled 'what makes a website bad?'. She was hooked ever since. She is passionate about systems that are data informed and human centric. Once her laptop is closed, you can find her hiking and exploring vineyards.

Scott Dyer
Associate, Client Services

Scott is bringing his combined experience in Olympic Sports, Fitness, Social Media and Talent Development to his role at Fohr. A former figure skater having qualified for two Olympics Trials, he brings a drive and detail oriented energy to all of his work. He loves making authentic connections with the people he spends time with, bringing that energy into all of his work spaces. Outside of life at Fohr, you will find him teaching fitness classes at SoulCycle and The Class, running through NYC, and spending time with his Miniature Pinscher Winston.

Skyler Su
Associate, Client Services

Skyler (he/him) is a creative and personable digital marketer with 2+ years of professional experience in the field. He is eager to join Fohr in redefining influencer marketing and how it can be used as a vehicle for social change. His passion for social media marketing runs deep. Outside of work, he has used his knowledge of social media tactics to grow his personal TikTok to 18,000 followers in less than 3 weeks!

Agatha Prestan
People Operations Director

Agatha joined Fohr after working in HR for 13 years, mainly for luxury fashion companies. She was born in Louisiana and raised in NJ. In her free time you can find her bike riding, hiking, trying different restaurants, and lettin' loose in dance classes.

Sophie Wood
Director, Creative Strategy

Sophie joins Fohr with experience executing over 100+ influencer marketing campaigns, including brands such as Equinox, Google, Bumble, and Brooklinen. A Los Angeles native, Sophie ditched her west coast roots for New York City after graduating from the University of Oregon with an honors degree in Advertising. Outside of work, Sophie avidly keeps up with politics, is a devout skincare junkie, and watches Tiktoks until she falls asleep.

Stephanie Bernstein
Director, Customer Success

Stephanie joined the Fohr team after her time working with luxury health & wellness brands at Robb Report Magazine. A Boston University graduate, Stephanie earned a degree in psychology. In her spare time you can find her spinning, eating avocados, on a beach somewhere, or running around her beloved hometown with friends and family. She is a Manhattan native (and proud of it).

Stephanie Cinque
Senior Manager, Client Services

Stephanie (she/her) joins the Fohr team with years of experience in influencer marketing and social media strategy for lifestyle and DTC brands. With a passion for makeup, Stephanie embraces life through the lens of beauty, creating confidence for others as a professional makeup artist years of experience in bridal and photoshoots. She spent the past five years exploring the beautiful Southwest and has since settled back in New York. As a native New Yorker, she is a self-proclaimed pizza connoisseur that spends her free time with her pup Dakota, catching a morning Orangetheory Fitness class, having a beach day, or trying a new delicious restaurant.

Suzannah Tarkington
Director, Client Services

Suzannah is an Atlanta transplant who moved to New York 6 years ago to attend Parsons School for Design. Her career launched in the world of luxury PR working with brands such as Marimekko, John Hardy and Veuve Cliquot before she joined the account management team at a creative agency focused on hospitality, fashion and beauty. When not in the office, you can find her biking in Central Park or cooking for her friends.

Taylor Barnett
Senior Associate, Client Services

Taylor's obsession with skincare and multifaceted marketing experience led her to Fohr, where she now executes Sephora Squad campaigns (and tests new moisturizers). Before Fohr, she worked in luxury fashion PR for brands including Prada, Bottega Veneta, and The Row. She loves The RealReal, Studio Ghibli, and knowing the answer when a taxi driver asks which route she'd prefer to take.

Sydnie Cohen
Senior Associate, Client Services

Sydnie joins Fohr as a Sr. Associate working on the Sephora team. Before Fohr, she had a range of experience in marketing and PR across beauty and lifestyle brands, emphasizing brand strategy, influencer partnerships, and client relations. True to her New York roots, Sydnie remains in Manhattan, where she checks off an ever-growing restaurant bucket list and tests out all the new beauty trends.

Theo Berner
Senior Associate, Client Services

Theo (he/him) graduated from The University of Delaware, Alfred Lerner College of Business and Economics, where he earned a Bachelor's degree in Hospitality Business Management and a minor in Advertising. He's a dynamic and engaging communicator with great analytical and strategic skills, adept at reading data for insights and clients for feedback. His experience includes digital marketing campaigns, marketing strategy research, competitive research and analysis, experiential marketing, and event planning. When he's not at work, he loves to shop for vintage finds at flea markets or goodwills around the city. He's also very into cooking. He loves cheffing up meals for all his roommates. He also loves playing golf on the weekends.

Travis Ekmark
Creative Director

Travis comes to Fohr from Family Brothers, the design agency he co-founded in 2012 (of note: one of Family Brothers’ first projects was Fohr’s original branding). In previous lives, Travis has worked as a shoe salesman, a sandwich guy, a barista, a writer, an illustrator, graphic designer, consultant, and small business owner. He is ranked #1 for most rejected articles on restaurant branding at Monocle magazine.

Vivian Zhou
Junior Creative Strategist

Vivian is a recent NYU grad, has recently returned from studying abroad in Shanghai, passionate fries enthusiast, and a ball of enthusiasm, insight and energy.

Daniella Lopez
Senior Associate, Client Services

Hailing from south Texas, Daniella Lopez has a true passion for working with creators. Her expertise lies in curating dynamic brand-creator collaborations from paid partnerships with brands like Target and Disney to experiential activations at SXSW, VidCon, and more. Daniella began her career in-house as a social strategist at a beauty startup and then pivoted to industry-disrupting creator partnerships at TikTok. Working with influencers and seeing their painpoints led to her being a talent manager at Whalar, where she directly managed 20+ multicultural creator clients. She was most recently in-house at Australian beauty brand MCoBeauty and curated some of their first American influencer partnerships. With this 360-degree experience on the brand, platform, and management side of the creator economy, Daniella can't wait to learn even more. In her free time, she loves satisfying her sweet tooth, trying new food, and waiting until she's at her nail tech's desk to decide what design she wants.

Angela Simaan
Head of Communication

Angela’s life-long love of news started at home, where from a young age she watched Peter Jennings every night and listened to her Lebanese aunties gossiping every day. This naturally led her to a 15+ year career in journalism and communications, with the past 6+ years in the influencer industry. Her favorite career achievements are: producing a TV interview with President Barack Obama, creating a 20-page feature on travel in Myanmar, and building the comms for a startup from scratch to sale. She tries her best and expects you to too.

Nicole Washington
Office/HR Coordinator

Nicole Washington joins the team as the Office/HR Coordinator, bringing a wealth of experience and a proactive approach to this position with Fohr. With a communications degree from Seton Hall University, Nicole posses a strong command of interpersonal and organizational communication, essential for fostering a collaborative and efficient office environment. Throughout Nicole’s career, which includes experience in small business management, she has demonstrated a knack for seamlessly integrating multiple business functions. This experience has honed in her ability to handle diverse asks while maintain an exceptional level of professionalism and attention to detail. Nicole is also passionate about health and wellness. She is also a dance teacher, future personal trainer and loves yoga and Pilates. And would also call her self a wine enthusiast. She is so excited to be apart of the team.

Avrielle Cortes
Director, Client Services

Avrielle brings just shy of a decade of digital marketing experience to the Fohr team. While her expertise is in influencer relations and client services, she also has experience in PR, Social, and Paid Broadcast. Over the years, she's launched paid influencer marketing campaigns, SMTs/Ground Tours, original ambassador & affiliate programs, and executed successful earned projects. She's worked with a wide variety of brands across categories including Ulta, Stitch Fix, Northwestern Mutual, Each & Every, Taskrabbit, Bumble, Laura Geller, Jack in the Box, and more. If she's not planning her next getaway, you can find her discovering gems at her local thrift shops, oversharing videos of her dog Kygo, and likely in the thick of one too many DIY home projects.

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