How to Find Royalty-Free Sounds & Music for Brands and Company Profiles on TikTok

Last updated on
April 26, 2022
Sophie Wood & Haley Thorpe

Artists and record labels have recently been cracking down on the use of copyrighted music in commercial content, which believe it or not, includes sponsored influencer content! In order to protect yourself, the brand, and your relationships with brands, it’s best practice to use royalty-free music in all sponsored content.

We’ve recently seen some brands and companies using personal accounts to avoid the restrictions on trending sounds and music, leaving themselves open to potential fines and a ban from TikTok altogether. It’s ultimately the brand’s responsibility to obtain any necessary copyright, usage or licensing agreement.

Here’s what TikTok posted in their help center:

Branded content must only contain music from the Commercial Music library. If you (or your brand / advertising partner) have obtained the necessary music licensing rights to use music which is not available in the Commercial music library then you must upload your Branded content post via the normal TikTok post upload flow (not through the TikTok Creator Marketplace) and confirm you have obtained the necessary rights to use that music.” — TikTok Guidelines

According to TikTok representatives, even a brands organic (unsponsored) content can only use sounds from the Commercial Library.

Luckily, TikTok has recently launched an in-app resource that contains a complete royalty-free music library that is OK for you to use when creating and posting sponsored TikToks or posts for your company profile. Here’s a step-by-step guide to find the TikTok royalty-free library.

Bonus content: Read more on how to utilize sounds on social media outside of trending music.

How to Access TikTok’s Royalty Free Library

Did you see the viral TikTok post from Bed Bath and Beyond, poking fun at the fact that brands can’t use trending sounds on the app? It’s clearly a shared pain point amongst brand & social media managers. Here’s how to access TikTok’s Royalty Free Music Library.

Step 1: Open up the TikTok app and click on the plus sign at the bottom center of the screen (circled in red).

How to add a new TikTok post

Step 2: Click “Add Sound” at the top center of the screen (circled in red)

How to Add Sound on TikTok

Step 3: Click “Sounds” at the top center of the screen (circled in red)

Click Sounds on TikTok

Step 4: Click “Commercial Sounds”

Commercial Sounds Library in TikTok

And there you have it! You now have access to all royalty-free music which is clear to use in sponsored content specifically within the TikTok app. It’s important to note that although this music is approved to use in sponsored content on the TikTok app, it is likely not cleared to use in sponsored content on Instagram or other social media platforms.

Want more on TikTok? Download the TikTok Marketing Survival Guide, including 5 types of content proven to work, how to better understand the TikTok audience, and more.

What about Instagram?

Instagram does not have a royalty-free music library to compare to TikTok’s. But there are ways to utilize sound in your branded content outside of trending music you don’t have the rights to. Instagram has its own Audio tools for Reels, but it’s not guaranteed that this music is safe to use for sponsored content.

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