2022 Holiday Report: Featuring Survey Insights from Both Influencers & Brands

At Fohr, we understand creator-brand partnerships from both sides—the brand and influencer POV. Across industry topics, we are the liaison between brands and influencers to help bridge any gaps.

That’s why we’ve added a NEW element to our Holiday 2022 report: insights from influencers and brand partners. We asked questions ranging from budget planning, timelines, platform focus, and brand-partnerships expectations.

Plenty of brands are pushing out Holiday reports, so why download another one? The difference is in our data. We received 400+ survey responses from our brand and influencer-facing surveys this year. And the results are officially in! See the full report here.

Holiday spending plans

68% of brands plan to increase their influencer marketing budgets for their Holiday campaigns. That’s on top of the 35% of brands that have increased their influencer marketing budgets in the last 12 months.

The budget increases come with the pressure to sell more products (77%), influencer rates increasing (53%), and greater demand for influencer marketing overall (47%). With recent privacy-related updated, falling attention spans, and drastic shifts in media consumption, it makes sense that more marketing dollars get funneled into influencer marketing.

But we didn’t just ask brands what they’re planning. 48% of influencers plan to raise their rates for Holiday-related campaigns. What helps them decide which brands to work with (and which to ignore)? The majority of respondents (77%) said the brand budget.

Now I’m interested! Show me the full report.

What else can you find in the report?

• Landscape synopsis & consumer insights, especially amid recession fear
• Social media & social commerce updates to keep an eye on
• What brands & influencers want to see from each other in partnerships
• Reminders & recommendations from the Fohr team, plus quotes from impactful creators

And much more! Click here to download the report.