HotToks: Ed Sheeran's Album Promo, Snail Girl Beats Girlboss, & Latest TikTok News
Last updated on
October 10, 2023
Welcome back to HotToks. This edition we report on Ed Sheeran's album promotion using social, how Snail Girl is outpacing the Girlboss trend, and the latest TikTok features and updates.
Is Ed Sheeran’s New Album Promo Marking a New Era in Music Marketing?
During her entire era, Taylor Swift has been the Queen of Promo for her music. From dropping easter eggs everywhere to releasing social media posts, she has consistently brought it full circle with her storytelling capabilities in her merch, social presence, live presence, and, of course, her music. Alongside being called one of the most significant music sensations of our time, she’s also earned herself the title of ‘marketing genius’; we thank her for her service. Yes, I will find a way to weave Taylor Swift into everything, but that chapter is closing for right now.
So, tap in: are we coming up on a new era of music marketing? Ed Sheeran is definitely shaking up the game, considering both pieces of content have over 1M views individually.
Move Aside Girlboss, ‘Snail Girl’ is Outpacing You
We’ve had many different “girl” eras this past year; the newest one is on the horizon. Say hello to the Snail Girl. She’s laid-back, chill, and prioritizes self-care and happiness over the glorification of hustle culture and overworking.
The term also has layers of complex hidden misogyny attached to it: Netflix’s former director of D&I, Michelle P. King, has said that these terms “are inherently misogynistic because by telling women they need to do more or be more to advance at work, we are in fact telling them that they are not good enough to start with.”
Love that we’re prioritizing ourselves out here, don’t get me wrong, but who else feels like this might be another one of those pendulum swings that might eventually catapult us back to ‘girlboss’ town in the next year or two?
Plus, the Latest TikTok News
As we all know, TikTok is always changing, so here are some rapid-fire updates to stay in the loop of all things product feature updates:
Truly shaping into an entertainment platform, TikTok is now housing some (full) movies and letting viewers watch for free.On October 3rd (a crucial day in Mean Girls history), Paramount put the movie, in snippets, on TikTok to be viewed for free on the Mean Girls TikTok account. Note: since writing, the full movie has been removed from the account. This has been happening since the early days of YouTube, where individual users would share snippets of movies for free online, and studios and streamers are learning from the success of this model and mirroring that on TikTok. But even the comments are calling out that this is “just a way not to pay actors and writers residuals.” Though both sides of the coin have a different POV, it’s important to notice that TikTok is increasingly competing with the likes of YouTube and streaming platforms like Netflix instead of platforms like Instagram and Snapchat.