How to Measure Influencer Campaign Performance: Fohr's 2022 Industry Benchmarks

Last updated on
March 24, 2022
Grace Murray

How fast can the average person run a mile? Well, that’s hard to say. How fit are they? How old are they? Is the track flat or uphill? What’s their personal record? 

The better question is how fast can you run a mile? And then, what are the steps you can take to help you run faster? 

How do you define success in influencer marketing?

The influencer marketing industry has an obsession—an obsession with answering questions like, what is success? What are the industry standards? What is average engagement?

Most of the time, these are the wrong questions. The right way to approach ‘what is success’ is determining what your goals are and what exactly you’re trying to achieve with influencer marketing. Campaign benchmarks are the key to setting realistic goals, putting your data into perspective, and proving the impact of your campaigns. You can have the answer to ‘is this good performance?’ every time it’s asked.

Check our most recent webinar, ‘How to Measure Influencer Performance,’ where we shared our philosophy on how to measure success.

You can download the key takeaways from the webinar here.

Featuring members of Fohr’s campaign and strategy teams, Grace Murray, Brandon Wagoner, Lucy Jones, and Erin Stone, they cover:

  • New industry benchmarks data (and medians) for 2022 backed by thousands of data points
  • How to set up your campaign goals from the start
  • Why you should use medians and not averages
  • The 4 C's of benchmarks—and which ones you should focus on
  • How to shape your data into stories

Your measurement of success isn’t one-size-fits-all—it will vary by experience, vertical, goals, brand love, price-point, and more. We’d love to talk to you about your measurement strategy—email hello@fohr.co for a complimentary session with our team.

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