Announcing Fohr's 2023 Holiday Report

Fohr

Haley Thorpe

August 21, 2023

Updated Feb 09, 2024

The holiday season is overwhelming. Now more than ever, people want shopping to be simple, seamless, and dare we say it, enjoyable.

We all turn to social for reprieve, ideas, connection and solutions. Holiday shopping is no different. Creator-led content is outperforming brand-produced content, 79% of people say UGC impacts their purchases, and 49% rely on influencer recommendations when purchasing products.

People want to hear recommendations from people, and we can help you find the right ones for your influencer marketing strategy this holiday season.

Download the full report here.

What's new for the 2023 Holiday season?

The Holidays can be overwhelming, with many people to buy for, endless tasks, and limitless choices. Now more than ever, consumers want a personalized experience.

Many brands turn to influencers for the heavy lifting of Holiday campaigns and to offer personalized, curated recommendations. Consider this: 82% of consumers trust influencer opinions on social media.

Inflation is down, vibes are up. E-commerce market trends show that people are ready to spend this holiday season.

According to eMarketer, this year will see $1.3T in spending, with an increase of 4.5% for the 2023 Holiday season.
On Amazon Prime Day, Amazon earned $12.7B in revenue, an increase of 6.1% YoY.
According to Insider Intelligence, 20% of sales for the Holiday season this year will be e-commerce, with a 48.5% increase of spending gains.
Brands attribute 29% of sales to social commerce. This year brings new features for seamless shopping integration like TikTok Shop, influencer storefronts, and brand channel expansion.

Still, there will be a focus on value. With over 5 billion views on TikTok, #dupe culture signals a persisting focus on price. This offers a ripe opportunity for brands to focus on thoughtful, personal, high-value yet lower-cost gift recommendations this season.