Choosing influencers based solely on their follower count is outdated. Why?
While it’s a helpful way to gauge your campaigns' viewership potential, follower count is no longer the sole indicator of how well content will perform. The ingredients to good content results are a highly engaged community, creative freedom and authenticity, audience understanding, being a good brand partner, and consistent conversion. At Fohr, we pride ourselves on selecting the right influencer for the right campaign. So, we decided to give away our secrets for free.
Meet Influencer Drops
Influencer Drops are a limited weekly series for brands’ eyes only 👀. We’re sharing with you the best performing, most engaged, most creative, and most committed influencers we have worked with over the last 4,000 campaigns. For the next four weeks, we’ll drop a list of Top 10 performing influencers we've worked with before based on conversion metrics and Fohr data in the following categories:
Week 1 - Most Engaged Community: Our first drop includes a list of creators carefully selected by the Fohr team, who are over-performing on metrics related to Community Engagement. Think: Testimonial numbers, engagement rate, growth rate and beyond.
Stay tuned for...
Week 2 - Most Creative
Week 3 - Best Long-Term Ambassador
Week 4 - Top Converter
Only the best, for the best.
Act fast—we’re limiting these drops to the first 750 people downloading them. If you sign up for Volume 1, you’re guaranteed to be waitlisted for the release of Volume 2, 3 and 4.
A peek behind the curtain.
These four categories (though we provide the impressive numbers) encompass the intangible elements of a good partnership that so many forget to recognize—like which partners you’ll beg to work with again and again.
The numbers don’t lie.
This list is not subjective, though it does include recommendations from our team, who have worked with hundreds of thousands of influencers, helped generate 7B+ impressions, and paid out $75M to creators. We know top-tier performance when we see it—the lists use conversion metrics and hard data (like we do everything at Fohr).
Take it and run (your best campaign yet).
We want to change the way brands define “influence.” We want it to become common knowledge that influencers are more than a following size. We’ve done the heavy lifting for you—what you do with this list is up to you.