Choosing influencers based solely on their follower count is outdated. Why?
While it’s a helpful way to gauge your campaigns' viewership potential, follower count is no longer the sole indicator of how well content will perform. The ingredients to good content results are a highly engaged community, creative freedom and authenticity, audience understanding, being a good brand partner, and consistent conversion. At Fohr, we pride ourselves on selecting the right influencer for the right campaign. So, we decided to give away our secrets for free.
Meet Influencer Drops
Influencer Drops are for brands’ eyes only 👀. We’re sharing with you the best performing, most engaged, most creative, and most committed influencers we have worked with over the last 4,000 campaigns. Over four weeks, dropped a list of the top performing influencers we've worked with before based on conversion metrics and Fohr data in the following categories:
Vol. 1: Most Engaged Community: A good partner has to have an audience actively listening to them, an audience that trusts them, and an audience likely to be persuaded when they give a piece of advice or a recommendation. It’s a simple concept, but it's often forgotten in a world that values large follower counts and celebrity status.
Vol. 2: Most Creative: Everyone loves a story. Creativity & storytelling play a huge role in expressing brand values, creating human connection and capturing the attention of consumers. Creativity isn't just about a good idea - it takes time, effort, and flawless execution.
Vol. 3: Best Long-Term Ambassador: The ingredients to a good long-term partnership are consistent communication, reliability, flexibility, and thoughtfulness. These are the types of people you want to work with again and again.
Vol. 4: Best Converters: This list of influencers has what brands dream of: the ability to influence an engaged audience's purchasing behavior, drive link clicks, or call those to action. Though we can’t share exact sales numbers due to client confidentially, we can say these influencers have driven over $1M in sales.
Only the best, for the best.
Act fast—we’re limiting these drops to the first 750 people downloading them. If you sign up for Volume 1, you’re guaranteed to be waitlisted for the release of Volume 2, 3 and 4.
A peek behind the curtain.
These four categories (though we provide the impressive numbers) encompass the intangible elements of a good partnership that so many forget to recognize—like which partners you’ll beg to work with again and again.
The numbers don’t lie.
This list is not subjective, though it does include recommendations from our team, who have worked with hundreds of thousands of influencers, helped generate 7B+ impressions, and paid out $75M to creators. We know top-tier performance when we see it—the lists use conversion metrics and hard data (like we do everything at Fohr).
Take it and run (your best campaign yet).
We want to change the way brands define “influence.” We want it to become common knowledge that influencers are more than a following size. We’ve done the heavy lifting for you—what you do with this list is up to you.
Frequently Asked Questions
How are influencers selected?
We selected the list of influencers through a combination of the Fohr platforms analytics and the Fohr team’s experience working with these influencers. Our campaign management team reviewed campaigns over the past 12 months and nominated influencers who had been top performers on their managed campaigns. We also use analytics directly from platforms like Instagram and Tiktok to pull specific performance metrics.
What is the best way to utilize this document?
Once you’ve reviewed and decided to move forward with an influencer, here are a few tips on how to make sure your email gets noticed:
- Who are you: Let's first remember this is a relationship-orientated business. Your first job is to try to build a relationship with the influencer (especially if they are top-tier).
- Get personal: Take the five minutes to write an email to the influencer about why you want to work with THEM, specifically.
- Product value and expectations: It is essential to know your product’s value and your brand's value and perception before reaching out to influencers.
- Cut through the noise: Influencers get a considerable volume of emails weekly from brands, so you need to find a way to cut through that and get a response.
- Validate your brand: Nobody wants to be the first to do something, so link to other influencers who have talked about the brand.
- Marathon, not a sprint: Don't get too discouraged if you don't have success in the short term. This is a part of the business you will try and figure out and build over time. You'll have both wins and losses–-that's OK.
How do I get more access to influencers like this?
Fohr has a platform of over 160,000 opt-in oAuth verified influencers who signed up to Fohr to be discovered and contacted by brands. Within the platform, you’ll be able to search by over 90 filters, including demographic and performance data and specific content searches to help you find the best influencers for your projects.