Fohr Influencer Drop

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Questions Frequently Asked

What is the influencer drop?

Influencer Drops are a limited weekly series for brands’ eyes only. We’re sharing with you the best performing, most engaged, most creative, and most committed influencers we have worked with over the last 4,000 campaigns. Each week we’ll drop a list of the Top 10 performing influencers we've worked with before based on conversion metrics and Fohr data in the following categories: 1. Most Engaged Community 2. Most Creative 3. Best Long-Term Ambassador 4. Top Converter.

How are influencers selected?

We selected the list of influencers through a combination of the Fohr platforms analytics, as well as the Fohr team’s experience working with these influencers. Our campaign management team reviewed campaigns over the past 12 months and nominated influencers who had been top performers on the campaigns they had run. We also use analytics directly from platforms like Instagram and Tiktok to pull specific performance metrics.

What is the best way to utilize this document?

Once you’ve reviewed and decided to move forward with an influencer, here are a few tips on how to make sure your email gets noticed

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Who are you: Let's first remember this is a relationship-orientated business. Your first job is to try to build a relationship with the influencer (especially if they are top-tier).
Get personal: Take the five minutes to actually write an email to the influencer that says why you want to work with THEM, specifically.
Product value and expectations: It is essential to know your product’s value, as well as your brand's value and perception before reaching out to influencers.
Cut through the noise: Influencers get a huge volume of emails every week from brands so you need to find a way to cut through that and get a response..
Validate your brand: Nobody wants to be the first to do something so link to other influencers who have talked about the brand.
Marathon, not a sprint: Don't get too discouraged if you don't have success in the short term. This is a part of the business that you're going to try and figure out, and build over time. You'll have wins and losses and that's ok.

How do I get more access to influencers like this?

Fohr has a platform of over 180,000 opt-in oAuth verified influencers who signed up to Fohr to be discovered and contacted by brands. Within the platform, you’ll be able to search by over 90 filters, including demographic and performance data, as well as specific content searches to help you find the best influencers for your projects. For more info and a peek at our product, book a demo.

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