A niche group of high-performing, talented, and unique influencers served on a silver platter? Yes, please.
We’re excited to highlight just one of the magical components of your new Dashboard on our influencer marketing platform: Discovery.
Read more about the Influencer Spotlight feature below.
What is the Influencer Spotlight?
On Fohr’s Discovery Dashboards for brands, Influencer Spotlight is a way for us to combine the power of our tech with the power of our expertise. With over 150,000 influencers and creators on Fohr, there are endless influencer-gems to unearth using features like Filters, Content search and Bulletin. But maybe, you aren’t sure exactly who you’re looking for and would like a little ✨ inspiration ✨.
With Influencer Spotlight, we offer brand users a more dynamic Discovery experience, serve up fresh talent on a silver platter, and give prime real estate to unique and high-performing Fohr members.
How are influencers chosen for the Spotlight?
Using Fohr's platform data, Individuals are selected based on each person meeting at least one of the below criteria::
- 🧠 Team Expertise: Friends and partners of Fohr who we know do a great job in brand partnerships
- 📈 Continued Growth: Leveraging our new Growth filters, we sourced some folks who are 10K followers minimum and have 20% or more month-over-month follower growth
- 📣 Brag-Worthy Testimonials: Leveraging our Fohr Testimonials filters, we bring forth great, under-the-radar talent who boast up to hundreds of Testimonials. Helloooo invisible influence!
- 👀 Unreal Reach: We also use another one of our amazing filters: Minimum Reach Percentage. Through this filtering process, including average reach on Instagram, we can highlight people you may not have discovered before.
- 📸 High-Quality Content: Of course, we only work with influencers whose content is engaging, relevant, and authentic. This group of influencers hits the mark.
Currently, we’re highlighting Latinx creators for Hispanic Heritage Month! Let us know if there are other niche groups you’d like to see spotlighted. Give us a shout at firstname.lastname@example.org, and log in to your Discovery Dashboard today to see the full group of creators.