Introducing New Discovery Dashboards: Featuring Insights, UGC, & More

Fohr

July 12, 2022

Updated Sep 19, 2023

As a Discovery user and Fohr client, you may have noticed a new landing experience upon logging into Fohr. Today, we'd like to introduce you to your Discovery Dashboard.

This feature aggregates top-line and granular statistics to reflect the current status of your influencer programs. Your Directory Dashboard empowers you to review valuable data that tells a larger story about the progress and performance of your presence on social–and brings your campaigns to the next level. (Think: top branded content, impressions and mentions over time, and more.)

Read on to learn more about how you can leverage dashboards to discover influencers, research competitors, and improve your reporting game.

Discover curated influencers who already love you

At Fohr, we believe in real brand love. For the first time, we’re spotlighting influencers who love your brand right as you log in.

Whether looking for influencers for a campaign or searching for content mentioning your brand, Dashboards bring your top influencers to you without any heavy lifting. Our latest release features a dynamic table of creators who have mentioned your brand, plus their core statistics.

You can quickly sort influencers by specific platform and core metrics. For example, let’s say that you’re looking for YouTube influencers with high engagement. Simply tap to find influencers on our platform who are organically talking about you. Brands can also see their brand mentions aggregated across social platforms over time and, with it, the corresponding user-generated content driving interactions.

Fohr clients also access exclusive influencer lists curated by our Strategy team featuring creators from our community.

Automate your competitor research

Fohr’s Account Management team is passionate about helping brands achieve their business goals through influencer and ambassador marketing.

With our latest release, you can advise your Account Manager on your competitors, and in turn, our product can give you insights into your competitors’ influencer marketing game. Log in to see which Fohr influencers are mentioning brands you’re competing with or whose vibe fits what you’re looking for. Our Dashboards surface top-performing content tagging your competitors (either by tag or handle). You never know where inspiration will spark.

Expedite campaign reporting

If you’re running a campaign on Fohr, prepare to move and move fast. Dashboards make it easier than ever to drill into reports at the influencer level. By logging in, users can report on top-line stats for specific date ranges, compare influencer performance, and get daily updates on how a campaign is going. If you forgot about a report — don’t stress. We also added a shortcut to help you remember which reports have outstanding needs for content and creators.