Are influencer trips still worth the effort for brands? When do trips work — and where can they go wrong?

In a post-COVID and social media crazed world, influencer trips just aren't what they used to be.

When done right, influencer trips can be incredibly beneficial for brands. And yet, with the explosion of TikTok, 'in-the-moment' reviews, and behind-the-scenes access, weighing the risks against the benefits of an IRL influencer activation become a new kind of balancing act.

We plan to share our best-kept campaign secrets in our upcoming webinar, ‘The Do’s and Don’ts of Influencer Trips’ on Thursday, June 1, from 1-2 pm EST.

Register for the webinar!

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In this webinar, we’ll cover:

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• ‍How we got here: A brief history of influencer trips and how times have changed‍
• Where influencer trips go right: Real-life examples of well-executed influencer trips, like Nike's 'Just Do It' marathon activation, and more‍
• Where trips go wrong: Common pitfalls and mistakes to avoid‍
• Our best kept secrets: How to run a successful IRL activation & prove return on investment