Are influencer trips still worth the effort for brands? When do trips work — and where can they go wrong?
In a post-COVID and social media crazed world, influencer trips just aren't what they used to be.
When done right, influencer trips can be incredibly beneficial for brands. And yet, with the explosion of TikTok, 'in-the-moment' reviews, and behind-the-scenes access, weighing the risks against the benefits of an IRL influencer activation become a new kind of balancing act.
We plan to share our best-kept campaign secrets in our upcoming webinar, ‘The Do’s and Don’ts of Influencer Trips’ on Thursday, June 1, from 1-2 pm EST.
In this webinar, we’ll cover: