As a marketer, acronyms are a part of your every day. Who doesn't love a solid KPI? But now, with increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around measurement and success metrics can feel like a daunting task.
Now more than ever, marketers must prove that their influencer investments are paying off. In your gut, you know it works. So how can you best tell that data story to decision-makers?
Together, let's tackle conversion with confidence.