Have you spent hours combing through social feeds to find the perfect creators for paid or gifting campaigns? If so, you know influencer discovery can easily be one of the most time-consuming parts of influencer marketing.
Whether you find an influencer through an inspiring piece of content — hello, viral Reel moment — or from reviewing keywords in their bio, it probably isn’t the easiest part of your day.
Fohr’s simplified influencer and content search help you find relevant and best-in-class influencers for your brand in just a few clicks.
Find the right influencers, fast
When searching through hundreds of thousands of creators, finding the perfect fit for your brand can be challenging. We’ve added a few new features to make refining searches easier, so you can find the right quantity of quality talent perfect for any campaign you’re casting.
Think of architecting a search like using building blocks: you’ll want to identify a few key areas to help you discover awesome talent.
The building blocks of a perfect search:
Influencers or Content:
Do you want to search by influencer information or the content they’re posting? Easily select the type of search you want to make to get things going.
Do you want to find influencers with a TikTok following or reach on multiple social platforms? Fohr allows you to build queries that help you find influencers with followings across platforms — so you can launch multi-deliverable campaigns without any heavy lifting.
Influencers create Fohr profiles, and when they do, they self-identify within certain niches and verticals. When building out a search, you can add one or more categories to find influencers that identify with certain market areas.
You can refine your influencer and content searches by keywords, hashtags, mentions, names, and handles.
With hundreds of possible combinations, you can filter to your heart’s content to find relevant influencers with real love for your brand.
Create groups in just a few clicks
After building a search, creating lists of influencers has never been easier. Simply find influencers who inspire you — or content that resonates with you — and create groups of influencers without even opening a new tab.
You can streamline analyzing your group with powerful analytics like audience insights, social platform stats, and more! Additionally, you can brief influencers on campaigns, send messages, and recruit them for ambassador programs — without ever leaving the platform.
Easily find user-generated content for reposting
While we love to use our search tools to find influencers and their content, users can also use Fohr search to find content that might be a perfect fit for their feed. While users still need to ask for permission to repost content they find on Fohr’s platform, using a content search can be a great way to avoid endless hours of feed scrolling and find content that’s relevant to your brand and aesthetic fast.
You can also use Fohr to find content that has a similar aesthetic to what you’re looking for — and in turn, reach out to influencers for potential future content collaborations.
Resources and frequently asked questions
We’re so excited to share our feature updates with you — and we hope you get excited about searching for influencers and content. We’ve added some answers to our most frequently asked questions below. In the meantime, happy searching!
What does Fohr’s new filter update include?
In addition to a newly designed interface, Fohr’s new search capabilities empower you to Easily toggle between searching by Influencers + by Content. Users can also take advantage of enhanced search capabilities, including platform biography keyword search (i.e., adding qualifiers like Peta, MUA, or skateboarder).
What influencer categories can I search for using Fohr?
Fohr has hundreds of thousands of influencers in over 20 categories such as fashion, travel, education, professionals, music, wellness, parenting, fitness, lifestyle, college students, gaming, technology, and more! Our team is constantly expanding our categories across verticals and industries.
What social platform filters can I search by on Fohr?
Currently, our brand users can filter on metrics from Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest, Tumblr, Blogs, and more! In addition to industry standard metrics like follower size and engagement rates, we have platform exclusive filters like Verified Reach and Testimonials to find the right creators for your brand.
How can I tell if an influencer’s audience is healthy and engaged using Fohr?
Fohr offers a feature for influencers called Verified Reach, a status they can apply for to illustrate their following is real, active, and engaged.