Today, we're ecstatic to announce a new feature that will help our SaaS clients identify influencers who are effectively reaching their audiences. Introducing Verified Reach Filters.
If you’re looking for your campaigns to reach the largest audience possible, you’ll want to select partners who can meet that goal. But finding influencers with high Reach can be a challenge without access to that information.
When an influencer has their Reach verified on Fohr's Discovery platform, it lets the world know that their following is engaged, authentic – and of course, that they are seeing the content they’re sharing.
When influencers sign up with Fohr, our platform looks at data from the Instagram Business API to calculate the average Reach of influencers' Instagram In-Feed posts within different following tiers.
If an influencer’s Reach falls within, or above, the benchmarked Reach for their follower tier, they will be granted a Verified Reach on Fohr. To learn more about Verified Reach and how it’s calculated, you can check out this blog post.
Fohr's Discovery Platform is a place where brands and agencies can find the most relevant partners for their brand and streamline their campaigns. Interested? Book a demo today to see how the platform can help you identify new partners and run your campaigns.
As of today, you can filter Fohr’s influencer directory by their actual Verified Reach percentage. To do this, you’ll first need to login to Fohr.
From the “Influencers” tab, navigate over to the filter bar to select the “Verified” option under “Verified Reach.” Then, use the “Minimum Reach Percentage” slider to select the minimum Verified Reach you would like to filter for.
Press “Apply Filters” to yield results that match your search criteria. You’ll see green badges on influencer cards that have Verified Reach.
Click into an influencer Profile to view their Reach percentage under the "Content" section!
We encourage you to login today to play with Verified Reach filters. For further information, check out the below resources, or reach out to your Fohr account manager.