Introducing Instagram Influencer Badges on Fohr Profiles

Fohr
March 30, 2023
Updated Sep 19, 2023
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Fohr just released Influencer Instagram badges, an upgrade that should not be put off for later. 

These new badges are visible on influencer profiles and influencer dashboards, and users can quickly and easily use them to see if an Instagram connection needs updating.

The best part? If you already have an Instagram connection, you’ll have a badge. If you don’t, you can make a connection today to get one! 

This new feature communicates influencers' Instagram status to creators and brands on their Fohr profiles and for influencers on their home dashboards. Both brands and creators can use these badges to understand how rich of a data connection Fohr has to a creator account and when it might be time to upgrade an existing connection. 

How the Instagram Badges Help You

For influencers:

A solid Instagram business connection is incredibly important to help you have the most accurate stats and analytics in your Fohr account. If your connection is ever lost — for example, maybe you recently changed your password — you can also use this feature to see when your account needs to be updated.

  • Quickly understand if you have an active connection to Instagram
  • Know instantly when you need to upgrade your connection 
  • They help you complete your profile with robust data! The more complete your profile is, the better you’ll look to brands searching for future partnerships and collaborations

For brands:

Vetting influencers will be easier than ever. Instagram badges are an easy way to know when an influencer’s profile data is up-to-date and accurate without any extra digging. And if you’ve found your perfect fit, know when to request a connection upgrade for the best results.

  • See how much accurate data a profile will have to correlate connection type and richness of data
  • See when — and when not — to reach out to an influencer to prompt them to reconnect
  • If you’re an AMP user, easily see which of your applicants added an Instagram Business Connection and who needs to upgrade

Connection Type Breakdown: Colors and Logic

Coral Badges

Coral Instagram connection badge on Fohr

A coral badge means an influencer has the most robust connection to Fohr — with a professional account and a secure connection between Fohr and Instagram. This badge communicates that influencer has:

  • A professional creator or business account
  • Has up-to-date insights and analytics
  • Incoming content to Fohr profiles and content search

Burgundy Badges

Burgundy Instagram connection badge on Fohr

If a user previously had a business or creator connection that has an error, we’ll display this burgundy badge. This badge means something needs a fix or update. We still might get some stats or posts from the influencer!

If lost, influencers can reconnect by clicking on the badge and reconnecting in their social connection settings section.

Gray Badges

Gray Instagram connection badge on Fohr

This badge should communicate that influencers don’t have as rich of data, such as when:

  • An influencer does not have an IGB connection or an Unknown connection type
  • An influencer doesn’t have a professional Instagram account 
  • A user has added their handle and following size, but has not authorized a connection to Fohr

Read for more information on Instagram Business Connections here.
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