Instagram Business Connection: How To

August 22, 2021
Updated Sep 28, 2023

First impressions are important, and having an Instagram Business connection is the perfect way to nail yours when registering for a brand’s Ambassador Program. Did you know that an Instagram Business connection is the best way to tell brands about who you are? With a Business or Creator account, you're able to share more through your social stats, your content, and your Stories. If you don't already have an Instagram Business or Creator account, along with a connected Facebook page, check out the below to learn how. 

Making an Instagram Business Connection

To make a business connection, you must create a Facebook page and link it to your Instagram Business account. To get started, we’ll walk you through how to upgrade your Instagram account and how to create and link a Facebook page to Instagram. 

We know this might take a few extra minutes — but making an Instagram for Business connection will help brands get to know you, your content, and how you shine as a creator! Need help? Click here to access a step-by-step video on how to connect. You can also write in to the Fohr team at and we’ll do our best to get back to you ASAP. 

How To Upgrade Your Instagram to a Business or Creator Account

  1. Go to your profile and tap the three lines in the upper right corner
  2. Tap Settings
  3. Tap Account
  4. Tap Switch to Professional Account
  5. Tap Creator or Business
  6. Tap Next
  7. Add details, like your category information
  8. Now, to connect your Facebook Page! 

How To Create a Facebook Page 

  1. Login to Facebook or create a Facebook profile
  2. Next, click into the 9-dot mini menu in the right-hand corner of your home page 
  3. Under Create, click into Page
  4. Complete your page information, including a business name and category
  5. Fill in the details to finish your Facebook Page. (Please note that this Page isn’t likely to be seen by the public, unless that is your preference.)
  6. You’re done! Now, read on to learn how to connect this page to your Instagram account

How To Link Your Existing Facebook Page to Instagram

  1. Open Instagram on your smartphone
  2. Go to your profile and tap the three lines in the upper right corner.
  3. Tap Settings
  4. Tap Business
  5. Tap Connect a Facebook Page
  6. Create or connect to an existing Facebook page to your Instagram here 
  7. You’ll receive a success message on your device when this is complete

Once your accounts are connected, you can complete your ambassador onboarding application.

Frequently Asked Questions: Instagram Business Connection 

What is an Instagram Business or Creator account? 

Instagram categorizes its profile types in three ways: Personal, Business, and Creator. If you’ve never switched your account type, then you likely have a Personal account. However, Instagram doesn’t allow brands much access to Personal accounts through its information highway (known as an API). Therefore, switching to a Business or Creator account is the best way to let a brand know that you’re serious about being a partner and allows them access to your social stats, content, and Instagram Stories. 

Do I have to start a new Instagram account in order to have a Business or Creator account? 

Nope! You get to keep all of your content, connections, and setting intact - you’re just switching the way that Instagram classifies your profile. 

Is one type of profile (Business or Creator) better than the other? 

Not at all! You can select either of these options to establish an Instagram Business connection. 

Why do I have to have a Facebook Page in order to connect my Instagram Business or Creator account? 

As the parent company of Instagram, Facebook has integrated certain portions of the Instagram API (that information highway we mentioned earlier) into its own, making a presence on both a requirement for properly establishing an Instagram Business connection. 

I already have Facebook. How is that different from having a Facebook Page?

By being on Facebook, you already have a profile. However, a Page is what a business, organization, public figure, etc. would use to promote their latest marketing efforts. A Page is something that anyone in Facebook can create for free and share as they please. 

What if I don’t plan on posting to a Facebook Page? 

Totally fine! If you don’t plan to use the Facebook Page, it’s perfectly OK to let it sit dormant - no one is likely to find it unless you want them to. It only matters that it’s been created and connected to your Instagram account. 

What if I decide not to switch an Instagram Business or Creator account? 

That’s OK! You can, at minimum, connect your Instagram Personal account. However, the brand will be missing out on key information and content that may affect your chances of being selected as an ambassador. 

What if I’m uncomfortable connecting my Instagram account? 

We understand the importance of privacy in the digital age. However, we have made clear in our Privacy Policy that we take your security very seriously and any information that you’re sharing with the brand will be kept confidential.

What if I’m stuck and have more questions about the application or Instagram connection process? 

We’re happy to help. You can email us at and we’ll be in touch as quickly as possible!  

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