Black History Month began to observe the contributions and sacrifices of African Americans who have helped shape the nation. As we celebrate the rich Black cultural heritage, triumphs, and adversities that are a huge part of the country's history let's keep in mind recognition goes beyond just this month.
February isn't just a month where you reflect on all of the Black History that has been made in the past; it's also a month to celebrate Black culture and the immense impact that it currently has on our society in the present, and will have on the future.
We want to highlight a few of the Black Creatives on our team. We asked them to share how they are able to use their creativity and skills while working at Fohr in order to contribute to Black History in the making within the influencer space.
Here's what they said:
"One of my favorite things about working at Fohr is being able to identify and advocate for influencers of color. There are so many amazing Black creators out there that don’t get the visibility they deserve, and I love having the opportunity to pair them with brands who value their talents and let their creativity shine through." - Zainah Irizarry, Account Executive, @zainahli
“The Black community has had an undeniable impact on social media platforms, as well as the conversations and trends taking place within them. However, Black influencers continue to be overshadowed and underpaid. My goal each day is to source and highlight Black and Brown individuals to our clients to deliver the importance of representation and to show the value of investing in Black voices who are driving media culture.” - Darion Hammond, Sr. Account Executive, @_dari0n
“As a Black creative myself, it is important that other Black creatives’ voices are amplified in all campaigns I manage. We are a pivotal community for brands to keep in mind. Our input and ability to create and be at the forefront of pop culture and trends is so beautiful to experience.” - Imani Moss, Account Coordinator, @theimanimonet_
We also asked the creatives on our team to highlight rising Black talent who inspire them in order to showcase that being Black isn’t one dimensional. Dorien Russell (@theportraitofdoriengrey), Senior Account Executive here at Fohr, shares why he admires @shavonec, a multi-hyphenate creator, artist, advocate and the head of Diversity and Inclusion Communications at TikTok.
Fohr also recently hosted a webinar focused on building long-term, impactful relationships with Black Creators. Even though brands are more focused on investing in Black talent than ever, many are still getting it wrong. This webinar featuring DonYe Taylor, our Director of Creator Initiatives, focuses on how to get it right.
You can watch the full recording of the webinar here, or download the 5 keys to success when partnering with Black creators here.