How to Be a Best-in-Class Partner to Black Creators, Year-Round
The cultural impact of Black creators is unquestionable. Even though brands are more focused on investing in Black talent than ever, many are still getting it wrong.
How to Get it Right:
1.
Go beyond a cultural moment or a month
2.
Expand opportunities for Black creators
3.
Evaluate compensation and handle negotiations the right way
4.
Offer creative freedom and ownership
5.
Fully understand and embody values, culture, and aesthetics
Black creators want brands to reevaluate compensation & premium pricing
40%
Black creators say brands shouldn't wait for a cultural moment or month
30%
Black creators say make sure DEI is an internal priority & value
15%
Black creators say offer creator freedom & ownership
