"‘New Year, new you’ may be a cliché, but it’s a useful one. The turning of time gives us a chance to reflect on what we want to change and, more importantly, what we want to accomplish in the coming year(s). Companies aren’t much different from people in that way. And as Fohr approaches nine years old, we are excited to roll out a whole new look as we enter a new phase of our life cycle.
The influencer industry has grown so much in the last few years, but the truth is it’s still so early. The mistake many people make is to think that influencers are just another new kind of marketing when in fact, over the next ten years, they will largely replace marketing and advertising as we know it.
We are more excited than we have ever been about this industry and wanted to have our new look-and-feel represent the optimism, enthusiasm, and joy that emanates from the walls of our office at 72 Allen." - a note from James Nord, Founder & CEO of Fohr
Yes, we did. But why? Why spend the last nine months obsessing over this brand refresh and the new website, auditing every last detail? Because we wanted to make damn sure that the site represented the heart and soul of our company and all that we do.
There are lots of companies that promise the same things we do. We knew we were unique, but our site didn't help us tell that story. That's why we spent nine months pinning down what sets us apart from the vast amount of influencer marketing companies littering the space.
Here's what we nailed down after sitting in a room for countless hours, lots of conversations, and maybe one too many different 'experimental' wireframe design ideas:
Fohr is an ambassador marketing company.
We offer two things: an agency + a product. And they work in tandem.
We combine: innovative technology + human touch.
We connect: the right influencer + the top brands.
Fohr inspires another notion of possibility.
"Neatness, madam, has nothing to do with the truth. The truth is quite messy, like a wind-blown room." ― William J. Harris
Fohr was the first influencer marketing platform in the world. We’ve been connecting top brands with the right creators for nearly a decade.
That's not to say it was all rainbows and butterflies. We've experienced plenty of skepticism along the way, working to represent an industry that many could not envision the future of, nor predict its power or its potential impact on marketing.
Since its inception, the Fohr team tackled—and continues to tackle—many of the industry's most significant issues: auditing fake followers, measuring an influencer's influence, and bringing transparency and authenticity to the space to push it beyond its transactional nature.
The solutions involved: using data to make informed decisions; addressing fake followers with verified reach; collecting and amplifying first-of-its-kind follower testimonials to showcase influence on purchasing decisions, and introducing opportunities for creators to apply for long-term partnerships and build robust programs around them.
We were not only the first influencer platform. We also launched many first-ever ambassador marketing campaigns for the world's biggest brands (including #SephoraSquad), ushering in a new era for the industry.
It's our mission to redefine the influencer marketing industry (again). Ambassador marketing is the future, and Fohr is leading the charge.
Working across nearly every vertical and with any company size, Fohr offers a way for brands to work with creators that possess a genuine love for their brand to tell the optimal brand story.
In 2019, Fohr released The Ambassador Mindset, putting the line in the sand that brand ambassador marketing was the way of the future. We've been operating under these guiding principles ever since.
Well, see for yourself.
With our new website and brand refresh, we now show you the tools we use at our disposal with every campaign. We show how our hard work has paid off with case studies from some of the world’s top brands. We show you what it looks like to have a team that relishes the work they do and genuinely enjoys working with each other.
Before, we spent time keeping up with how a B2B tech product 'should' look, sound, and feel. But we knew deep down we were more than that.
Our marketing and design team took months to redesign the entire website to help bring our message to life with unbelievable visualizations. Meet them here.
Fohr is still a group of totally excellent people building better ways to work with influencers. We're also easy to talk to. If you have any questions about our refresh, please reach out to us at firstname.lastname@example.org.