Shutterfly came to Fohr looking to promote a new expanded suite of custom offerings and achieve a new customer acquisition goal to drive a new wave of buyers.
The Fohr team helped Shutterfly partner with TikTok-first mega-celebs and launch the Shutterfly Collective, consisting of Brittany Broski (7.2M followers), Chris Olsen (10M followers), Elsa Majimbo (1.4M followers), and Serena Kerringan (580K followers).
With the help of four Independent Artists from Spoonflower, the Collective designed a limited edition capsule of custom products that captured each of their personalities and would feel like a keepsake to their loyal, engaged fan base, driving purchases from a new, younger audience base previously untapped.
Shutterfly came to Fohr to recruit several macro-level celebrities with impressive followings on a platform where younger customers spend most of their time. The product category and price point were also important to consider for a younger audience.
Shutterfly worked with influencers who have extremely loyal fanbases. This was key as their audiences seek out merch designed by their favorite creators, driving a sense of urgency to purchase a keepsake item.
Fohr brought together the four Independent Artists from Spoonflower to collaborate with each creator to help their custom design come to life.
Outselling standard custom product orders by 10X
Using influencers, this campaign successfully showcased their custom-made and personalized design capabilities through Spoonflower designs.
The Shutterfly Collective campaign met the brand's goals by delivering urgent messaging about limited-time availability merch. The Fohr team was able to accomplish the new customer acquisition goal of 84% of purchases for first-time Shutterfly users.
Along with meeting this goal, the partnership with the influential Collective members drove significant buzz and received press from Apartment Therapy, driving more viewership.
