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Kindbody, the notable fertility and family-building care company focused on accessible fertility care, sought to partner with Fohr to support the launch of their highly anticipated Kind at Home Fertility Tests.
Kindbody has led the charge in the fertility space with their clinics providing easy access to care across the nation, so the launch of their first physical product was not only an exciting update but a critical moment in the evolution of their brand. The launch achieved organic coverage on social, and propelled Kindbody forward in creating new relationships with relevant creators.
Fohr's Customer Success team worked together with Kindbody to secure creators that were invested in collaborating with the brand to address their own fertility, and experience their highly acclaimed care firsthand.
Customer Success helped Kindbody leverage Fohr's Bulletin tool, posting a callout to relevant regional cohorts of Fohr's creator network to register their interest in receiving an at-home test kit. 573 creators expressed interest in collaborating and provided thoughtful and detailed survey responses via the tool.
From there, Kindbody vetted registrants' Fohr profiles and Bulletin Survey responses, and hand-selected partners with robust social metrics and brand-aligned values. 12 at-home fertility tests were distributed to the selected opt-in creators to promote them, and through these efforts, 20 new partner relationships formed.
Since launch, we are proud to continue our long-term partnership with Kindbody assisting the brand with its on-going influencer initiatives.
Kindbody's at-home fertility hormone test kit's launch proved to be an enormous success. Not only was it an opportunity to publicly showcase excitement surrounding Kindbody's very first product launch, the campaign also enabled the brand to identify relevant partners, and seed new relationships with creators and their audiences both virtually and in real life - resulting in memorable moments on social.
