Influencer Stories of Self-Care: How Being Frenshe Became a Wellness Essential

Wellness is the state of being comfortable, happy, or healthy. You can bring wellness into your everyday life, no matter where you are.

Being Frenshe provides a collection of wellness essentials that nourish your well-being. Each offering is formulated with clean ingredients, and scented with emotions in mind, making feeling good as simple as taking a breath.

For this influencer campaign, Being Frenshe came to Fohr to find creators with real stories to share to drive brand awareness of their products and expand their reach.

The Fohr campaigns team recruited creators comfortable sharing their unique experiences and personal stories, ranging from topics such as anxiety and mental health to self-care and wellness to post-partum and stress. The goal of the content was to use storytelling to share how and why Being Frenshe has helped them create their version of wellness. The brand also wanted stories on why this brand or product is a breath of fresh air or a way to carve out a moment for yourself.

1.

How can we help creators integrate Being Frenshe products into their everyday rituals?

2.

How can we find and recruit creators with authentic stories?

3.

How can we ensure the sponsored content feels organic?

The Daily Ritual

Creators were encouraged to place Being Frenshe products next to other brands’ products already part of their wellness ritual. The resulting content felt more real and showed how the product could be seamlessly incorporated into every day. It also created a brand affinity for those customers already buying self-care products.

Real Stories Shined

The campaign featured creators that were open and willing to tell their personal stories about their wellness journey. The Fohr team used our proprietary Content Search tool to recruit a diverse range of creators who had previously used keywords such as 'self care' and 'mental health' in their content.

Whenever, Wherever

Being Frenshe wanted to avoid a campaign with creators posing with their products. Rather, they wanted content that showed the products in use, showing the brand on the go. Through video, creators took their audience through their wellness ritual using Being Frenshe products to make anywhere feel like home.

8.94%

TikTok viewership

51.1%

TikTok views from the For You Page

8.07%

Average Instagram Viewership

Soothing scents

The comment sentiment showed interest in smelling the Being Frenshe products IRL and demonstrated intent to purchase, such as comments that read: 'Ooh this looks lovely, gotta try it out! Running to Target now.'

Healthy yet Human

Casual content was key here. The creators integrated the products into self-care activities that felt natural to them and that their audience would recognize, like journaling, a yoga session, or during bath time.

Stories from creators comfortable sharing personal struggles and their authentic wellness journeys were the key to the success of this campaign. Using a casual video content style, the Being Frenshe product line seamlessly integrated into our creator’s daily rituals and earned positive comments from their audience members.

For a newer brand launching this product line, the main goals of this campaign were brand relevance and awareness, with the main KPIs as true viewership, comment sentiment, and reach. By Phase 3 of this campaign, the TikTok viewership rate reached an average of nearly 15%!

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