Coming Soon: New Rules for a New Era of Influencer Marketing

Some people lead. Some people follow. Some people change the game.

People who aspire to innovate must act from their core values. At Fohr, two of our essential values are individuality and excellence. Thinking differently is in our DNA, and we strive to beat even our own best.

We know influencer marketing can be better. The industry has rapidly evolved in the last few years, and we've seen that even tried-and-true strategies need to evolve with it. Lately, we've been asking ourselves:

How do we build upon what worked before and reach even higher?

Are brand love and authenticity still enough?​​​​

What's next?

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Updated 2/12:  

Last week we debuted our New Rules of Influencer Marketing.‍
Read the new rules of influencer marketing in their entirety here

In the coming weeks we’re going to hold a magnifying glass up to each individual rule, adding further detail, additional insights, and real-world examples taken from the work we help execute every day.

GET ON THE LIST to be the first to receive these updates, along with exclusive access to our case studies, surprise interviews, in-person events (did we mention we have a bar?), and more.

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