An Influencer Resource from Fohr: Responding to Cultural Moments Email Templates

January 12, 2021
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Last updated on
December 13, 2021

In response to the distressing, deplorable riots that took place at the Capitol last week, and considering the FBI has said armed protests are being planned to take place at all 50 state capitols and in Washington DC in the coming weeks, we wanted to provide a resource as you navigate these difficult times.

As political and cultural tensions remain high, we hope that these email templates will help you communicate and manage expectations for your brand partnerships. It’s more than ok to be honest with your brand partners if you don’t feel comfortable or up to posting sponsored content in the present climate. In fact, we encourage it.

If you’re looking for a space to discuss these issues and more, we welcome you to join our #FohrCommunity Facebook Group: a place for private conversations on navigating the influencer marketing space: https://go.fohr.co/facebook-community/.

Preemptive Social Approach Update

Hi [name],

Hope you are staying safe and healthy. I wanted to reach out to give you an update on how I'm approaching my content calendar over the coming weeks, given last week's riot at the Capitol and the upcoming Presidential Inauguration. It's definitely a difficult time to navigate right now so keeping the channels open between us will be integral. 

As you may have seen, last week I [insert detail on how you approached your content]. I have been closely monitoring sentiment and tone from my audience and I [insert detail on whether you have resumed posting branded content]. I have preemptively blocked my content calendar from sponsored content for Jan 18 (MLK Day), Jan 19 (national memorial for Covid victims) and Jan 20 (Inauguration Day). I anticipate that the online conversation on these days will be very focused on these national events, and branded content will not be well received by online audiences.

I plan to continue to keep a pulse on my audience's sentiment to ensure my partnerships are well received and that I am protecting your brand safety as well as my own. It's unfortunate that we've had such extremity in the news cycle and I appreciate your patience and partnership as we all determine how to navigate. 

Please let me know if you'd like to discuss further.

Request to Postpone Sponsored Content

Hi [name],

Hope you are staying safe and healthy. I wanted to reach out to see if we could discuss some timing flexibility on the upcoming deliverables for [insert campaign].  

I personally have found [the riots at the Capitol or other news update] to be very distressing. I have been working to balance my own mental health with my desire to use my platform responsibly. It’s been a lot to juggle over the past week, and in anticipation of another heavy news cycle, it would be enormously helpful if we could push out the deadline to [proposed deadline]. 

Optional: I’m happy to share a bonus Instagram Story as I continue to be excited about this partnership. I appreciate your attention to this and will keep an eye out for your thoughts. 


[Your Name].

Contingency Plan Request

Hi [name],

Hope you are staying safe and healthy. I’m reaching out as I know we have upcoming sponsored content planned and as I’m sure you know it is a very tumultuous time. In preparation for more potential civil unrest I wanted to see if we could align on a contingency plan in the event I’m uncomfortable sharing sponsored content due to the news cycle. 

My priorities are ensuring I’m using my platform responsibly, protecting your brand safety, being cognisant of my own mental health and ensuring my audience is receptive to what I am creating for them. I know we have content planned for [insert date] and I’m currently comfortable with that, but I just wanted to get ahead and send the flag up now in case the landscape rapidly changes. 

I’m open to answering any questions you may have, and I’m excited for our partnership.

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