As a creator, you’re looking for new lucrative ways to monetize your content and make more money this year. What’s the simplest way to do that? Retention.
One of the 10 Rules to Ambassador Marketing we abide by in our campaigns is ‘We don’t do campaigns that are a single post.’ Why? Because establishing trust and building a relationship with your followers takes time.
Just as the relationship between influencer and audience needs to build over time, so should the influencer relationship with brand partners.
50-70% of what you made last year, you should make again from those same clients.
Your list of repeat brand partners should be the foundation of where you make your money this year. Let's say you did 50 brand partnerships last year. Why go out and find 50 new partners? That's hard! Instead, negotiate with those repeat brand partnerships to lock down a long-term partnership. Find those brands that you've already worked with. Promote the work you've already accomplished with them, and reach back out.
Let’s make it easy—we made a free template for you to keep track.
These deep relationships you form with clients over the years will get easier than finding, vetting, and establishing a relationship with new clients. Fire the clients you don't want to work with; retain the ones you do--you have control over your partnerships.
For more tips and advice, watch the full Negronis with Nord episode on this topic.
Retention Spreadsheet Exercise
- Open up a new spreadsheet. (We created this template for you!)
- Write down every single brand you worked with.
- In one column, fill in the date that you worked with them.
- In another, how many times you worked with them.
- Add If it was paid or gifted.
- Add a column for the amount that you made from them.
Have more questions about how to build successful brand partnerships? Ask away.