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In this episode of Negronis with Nord, James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand’s affiliate program for paid opportunities, Ben Affleck cheating on Dunkin’ with Starbucks, and more.
We'll jump on some viewer questions today, but first, what has been happening in social this week? I obviously saw the Ben Affleck thing. For those of you who haven't seen Ben Affleck carrying a Starbucks cup—it's incredible what the internet can care about. But yes, this was a thing people talked about for a minute.
It was just a funny joke the internet's obsessed with. His carrying a Starbucks cup was funny to them. But this is a good reminder that brands are absolutely watching what you post after you work with them.
It is something fair or unfair that really frustrates brands when they work with an influencer. And then, like, a week later, they're talking about another product. A client had done a campaign with someone for a coffee machine, and they would, you know, have done a sponsored post, ‘Oh, I love this coffee machine; it's the most amazing coffee machine, blah, blah, blah.’
And then, a week later, they were shooting something else in their kitchen, and that coffee machine wasn't there. And there was another one. Which, fine, you were paid to... Say something you were paid to post, and you're no longer being paid for that. And if you don't like the coffee machine, you do not have to use it. That is your choice. But absolutely know the brand will see that your audience will see that. Those kinds of things do erode trust with your audience.
It's why if you don't legitimately believe what you are saying, I really suggest that if you can turn it down, you would turn it down and wait for opportunities to talk about brands that you like because it's definitely something brands watch. It's definitely something that they can feel offended by if they are paying you to do something. Then they see you very quickly after talking about a competitor, or it's clear that you like the competitor more; that competitor is even talking about paying you, and you are clearly a customer of theirs.
It makes the brand seem kind of desperate and sad in many ways, which is the last thing you want when working with them to make the brand seem cool and desirable. So, it's just a good note for creators.
Now into some viewer questions...
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