We hate buzzwords and bullshit, so here is what we do and don't do:
We've built a self-serve platform that allows you to run the best influencer marketing campaigns imaginable. It lets you find influencers (over 100,000 of them), get verified analytics, and find out if they have fake followers. It gives you their emails, phone numbers (does anyone call people anymore?), and addresses. It can tell you detailed demographic information about their followers, like where they are from, and how much money they make. It lets you pull reports, do competitor research, and find stats on a hashtag, brand name, or interest. It lets you make lists of influencers and export those to a .csv or beautiful PDF. It can even calculate the EMV (earned media value) of the coverage your brand receives from influencers.
Sound good so far?
Well, you can also brief influencers on a campaign, make offers, send emails to groups of influencers, and when it’s all said and done, pull a full report. It’s supported by account managers who have been working with influencers since they were called bloggers. We would be happy to give you a walkthrough where you can learn more.
We also run managed campaigns. End to end, from start to finish, initial idea to final report. We use technology every step of the way to make these campaigns more efficient and effective: pricing algorithms to make sure you're paying what you should be; tools that make sure you don't pay for fake followers; optimization for repeat impressions or total unique reach. We work on Instagram, YouTube, blogs, Pinterest, hell even Tumblr if you're feeling nostalgic. We can help with creative. We give you in-depth reporting, tracking click-through, impressions, engagements, and sales. We run campaigns from $25,000 to over a million dollars, from one influencer to 4,000.
Here’s what we don’t do: we don't help market your migraine pills or detox tea. We don’t represent influencers, and so we don't try and keep you from having a direct relationship with the influencers you work with. We don't make money by upcharging on what an influencer gets paid. We have never under-delivered on a campaign. We don't like assholes, so we don't employ any of them.
We support influencers. We are nothing without our influencer community, and we act accordingly. Every influencer gets their own Fohr profile page, expanded information about who makes up their following, and verification tools to make sure their followings are authentic. We also try and spread the knowledge we have, with a weekly show called Drink with James, quarterly influencer events like Fohr U's and Five and Wine's. What else you ask? How about access to the hundreds of brands—and millions of dollars, that we pay out to influencers every year.
If you're a brand or an influencer we want you to join us at Fohr, and we’re not afraid to say so.
James doesn’t remember much about his life before Fohr, but knows he started 10 years ago on Wall Street, somehow ended up as Oscar de la Renta’s house photographer and 5 years ago started Fohr with Rich to help more people live out their wildest dreams. He wants you to know how much he loves his job.
Grace joined Fohr in its infancy and has been instrumental in our growth over the years. She launched our managed campaigns business three years ago and has built, sold and executed more influencer campaigns than nearly any person on earth. Someone once called her “human champange” and she’s pretty proud of that.
After eight years working at a full service advertising agency in Australia, Emma made the move across the ocean to New York to join Fohr (read her and Grace’s story, it’s great). For years, Emma ran the platform side of the business, helping hundreds of clients better execute their influencer strategies. Today she has the same mission but also a team of people to help her and our clients achieve it.
Micah and James were roommates in college and James used this personal relationship as ammunition in his bid to get Micah to leave a lucrative career in Fortune 100 corporate finance to join Fohr. We asked Micah to explain his job and he said he “leads our finance activities and many of our process improvement initiatives” which is his way of saying he keeps the boat afloat. He holds an MBA and Masters in Finance from Boston College, and the only thing he loves more than Fohr is Excel.
Stephanie joined the Fohr team after her time working with luxury health & wellness brands at Robb Report Magazine. A Boston University graduate, Stephanie earned a degree in psychology. In her spare time you can find her spinning, eating avocados, on a beach somewhere, or running around her beloved hometown with friends and family. She is a Manhattan native (and proud of it).
Tim has been in marketing and content creation for the past five years, working with brands including Adidas, Nissan, and ESPN. He’s also a filmmaker, directing a short film that got into multiple film festivals. His first full-length feature is in post-production. Tim holds an Honors degree in Mathematics from the University of South Carolina. He’s probably running right now.
Nell joined the Fohr team after living out her Mad Men dreams working at an ad agency on the Mercedes-Benz account for 2 years. She graduated from Hamilton College where she studied International Relations and Spanish but has since fallen in love with the advertising world. These days, you can find Nell bopping around Clinton Hill finding good eats, spicy margs and live music.
Jillian is a proud Texan gone New Yorker who moved to the city in 2013. She comes from a creative agency background working in account management on global and national brands including Pepsi, Mountain Dew, Starbucks, and New York Life Insurance. She sincerely believes that a little laughter goes a long way in life and work.
Andrew grew-up in a small town in Alaska. He moved to New York in 2009. He specializes in backend web development with a growing focus on big data and dev ops. When not coding, he loves learning about emerging technologies, leading recreational sports teams, wolves, terrible jokes, and the heaviest of metal. He used to think revenge was a dish best served cold, but has since learned it means getting back at someone.
Prior to joining Fohr, Brit gained experience working in YouTube Influencer Marketing and Media Buying. She graduated from Florida State University (Go Noles!) where she studied Business Marketing and, despite her Florida roots, she's managed to survive a handful of New York winters...so far.
Originally from southern California, Brandon moved to New York to fulfill his destiny of becoming Chandler Bing. He comes from a creative agency background working in production and account management for national retail brands such as PetSmart and Kohl’s. On the weekend, you can probably find him at brunch… or at brunch.
Rachel joined Fohr after graduating from UCLA with a degree in Business Economics and a minor in Accounting. A native New Jerseyan, she left sunny LA to move back to the east coast to work in New York and eat real pizza again. Outside of the office, you can find her relaxing at the beach in the summer, skiing in the winter, and always playing with her dogs.
Erin is a small town girl with big city dreams, who moved to New York from The Poconos to pursue a PR degree at St. John's University. Prior to joining Fohr, she spent 2 years working at a creative agency specializing in digital PR for apparel and beauty brands. She'll never turn down a workout class or a concert, and she definitely takes Halloween more seriously than you.
Suzannah is an Atlanta transplant who moved to New York 6 years ago to attend Parsons School for Design. Her career launched in the world of luxury PR working with brands such as Marimekko, John Hardy and Veuve Cliquot before she joined the account management team at a creative agency focused on hospitality, fashion and beauty. When not in the office, you can find her biking in Central Park or cooking for her friends.
Michelle joined Fohr from Australia adding another Aussie native to our team. After graduating from The University of Western Australia with her Masters of Commerce and a European summer at Maastricht University in The Netherlands she worked in Market Research before making the move to the big apple. She now lives in Chelsea and enjoys finding a good Australian coffee around the city.
Sky is the product designer at Fohr. He previously worked as a freelance designer after graduating from Bowdoin College with a BA in Philosophy and International Relations. If he’s not obsessing over pixels, he is either doodling, gaming, or playing ukulele with bae. He lives in Brooklyn where you can find him slowly killing his houseplants.
Michaela (pronounced Michael-uh) is a Jersey City native with a degree in Journalism and Media Studies and Digital Communications from Rutgers University. Before joining Fohr, she was working in social media community and content management, making digital magic for brands such as M.Gemi and Hero Beach Club. If she’s not shopping, you’ll probably find her smothering her dog Spanky with lots of love or hunting down the perfect chocolate molten lava cake.
Kevin was fully immersed in the world of medical research and clinical healthcare after obtaining his Bachelor's in Biological Science from Baruch College. He then spent time researching Malaria at Weill Cornell Medicine, emergency medicine at NYU Medical Center, and shadowed under a Renal specialist. After spending time obsessing over the human body system, he's now obsesses over code base. He hopes that one day he can use code to connect and help others.
A desert native turned city girl, Chelsea graduated from Arizona State University with a Business Communication Degree (go devils!) and brings a background in sales & marketing to her role at Fohr. She loves her dogs, yoga and exploring the city to find a good happy hour.
India was born and raised in France until her and her family packed up and moved to Brooklyn, NY when she was about eight years old. Prior to joining Fohr, India worked in the music industry with a focus in social media marketing and analytics. When she’s not in the office you can catch her performing at open mic nights, making her own Nutella, or traveling the world.
Desiree is a Boston University graduate with a degree in advertising and marketing from the College of Communication. A NYC native with a deep passion for photography, she can always be found roaming the city with a camera in hand. She loves to cook (and eat) Persian food and explore Central Park.
Derrick has been a regular attendee of the Fohr after-hour events since the beginning. In 2019, Fohr invited him to show up in the daytime to find patterns in all the data. Fohr's in-house Data Scientist traded in a career in marketing to learn the math needed to make predictions. When not talking about loss functions, Derrick tells funny stories about the Metropolitan Museum of Art and pretends to be a bike racer.
Ever an adventure seeker, Madeline joined Fohr after living abroad in London for three years and working in digital for Virgin Media. Prior to galavanting around Europe, she studied Communications and Consumer Psychology at the University of Pennsylvania and had her first New York City experience as a fashion PR intern. Originally from small town South Carolina, Madeline spends most of her time searching for nature in the urban jungle, going for long walks, and petting every smushy faced dog she sees.
Chris comes from the world of conference marketing and brings with him a passion for adding personality to B2B communications. He started his marketing career doing door-to-door prospecting and is much happier being inside now. When not in work mode he enjoys muay thai, drawing, cooking, and perfecting his Spanglish.
Lauren brings seven years of integrated marketing, digital and PR experience to Fohr. A true beauty junkie, she has lead influencer and celebrity talent relations for national and global consumer brands. Lauren is an Indiana native who graduated from Elon University in North Carolina with big city dreams. In her free time, you can find her at OrangeTheory, enjoying game night with friends, and posting about her dog on Instagram.
Cameron brings 11 years of experience in product management and engineering. Before joining Fohr he helped found Milk Agency a digital agency. He is a passionate amateur Instagram and TikTok influencer who’s content primarily consists of his children and his 1985 VW Westfalia.
Rachel joins Fohr as a marketing generalist with experience in a mix of corporate environments. Her most recent work was in the business of Spirits, specifically, supporting Campari Group's experiential activations nationwide. She is most excited to use her analytical, organizational and relationship skills to assist Fohr's clients and employees alike. At almost all times will you find her listening to music - Rachel likes to treat her life like a movie, which, of course, requires the perfect soundtrack.
Gabbie (Don’t forget the “ie”) is a born and raised New York City girl. She joined the team after her time working with all things luxury at Condé Nast. She’s fluent in Spanish, is a BIG fan of Tabasco (or anything spicy really) and if she could, she’d have a new pair of shoes for every day of the year. When she’s not at work she’s usually out for a run, dancing or sipping on a glass of wine while listening to a bomb playlist.
Theresa joined Fohr after working as a Designer and Art Director both agency side and in house creating work for editorial, social media and brands across print and digital communications. Born and raised in Europe Theresa believes in the power of fingerspitzengefühl and passion for your craft. When she isn’t playing around with new typefaces you can find her gallery hopping or reading a lengthy biography about an obscure aristocrat.
Justin, otherwise known as Jus, brings over 4 years of experience in driving digital strategy and best-in-class social marketing campaigns across an array of national + global consumer, travel and lifestyle brands. Jus’ passions include beauty, cultural exploration and defying the norm (like a true Aquarian). Jus is a New Jersey native who graduated from Morgan State University. When not at work, Jus can be found dreaming about their next international adventure, watching a horror film or enjoying dinner with friends.
Hailing from Razorfish with over ten years experience building long-term relationships with fortune 500 brands, Kristen joins Fohr aimed at ensuring our client's needs are not just met, but exceeded. They value human connection, team and culture building, with one of their biggest passions being Diversity and Inclusion. An East Village dweller, Kristen can be found out seeking adventures wherever they can and celebrating life every day.
Sheila joined Fohr after several years of living in London, China, and Spain, and working in the travel industry. She studied International Relations but became interested in tech after a frustrating website experience led to a Google search entitled 'what makes a website bad?'. She was hooked ever since. She is passionate about systems that are data informed and human centric. Once her laptop is closed, you can find her hiking and exploring vineyards.
Sophie joins Fohr with experience executing over 100+ influencer marketing campaigns, including brands such as Equinox, Google, Bumble, and Brooklinen. A Los Angeles native, Sophie ditched her west coast roots for New York City after graduating from the University of Oregon with an honors degree in Advertising. Outside of work, Sophie avidly keeps up with politics, is a devout skincare junkie, and watches Tiktoks until she falls asleep.
Alexis is a Jersey Girl through and through (take that how you'd like). She's spent the last 5 years in the digital marketing space, and after finding her love of everything influencer, she never looked back! Specializing in both at-scale and ambassador programs, she's worked across a variety of verticals and brands including Google, Sephora, Saks OFF 5TH, and Tanqueray. When she's not executing campaigns at Fohr, she enjoys creating content for Instagram, crossing states and chic AirBnBs off her bucket list, and designing her dream NYC apartment
Eri Mizobe brings seven years of experience working across influencer marketing, PR and social media for lifestyle brands in New York and beyond. Passionate about beauty, wellness, travel and food, she has worked for global brands including Moleskine, Dior, Amazon Fashion, Kosé Cosmetics, Cointreau and LinkedIn prior to Fohr. Eri is fluent in Japanese and grew up in Hawaii, Singapore and Hong Kong while attending Australian and Canadian international schools. She graduated from the University of Oregon (go Ducks!) with an honors degree in PR. When she's not in work mode, Eri enjoys working on her own Instagram content, and she loves running, boxing, cooking, trying new restaurants and exploring new cities.
Adrianna originally hails from Henderson, Nevada. She started her education at IRSC in Florida and graduated from Wagner college with a degree in Finance. During her years in college, she was an undefeated champion in springboard diving. Today, she shares her passion for financial analytics with Fohr, while also being head dive coach at St. Francis college in Brooklyn heights where she coaches divers to perform at the highest level possible.
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