We hate buzzwords and bullshit, so here is what we do and don't do:
We've built a self-serve platform that allows you to run the best influencer marketing campaigns imaginable. It lets you find influencers (over 50,000 of them), get verified analytics, and find out if they have fake followers. It gives you their emails, phone numbers (does anyone call people anymore?), and addresses. It can tell you detailed demographic information about their followers, like where they are from, and how much money they make. It lets you pull reports, do competitor research, and find stats on a hashtag, brand name, or interest. It lets you make lists of influencers and export those to a .csv or beautiful PDF. It can even calculate the EMV (earned media value) of the coverage your brand receives from influencers.
Sound good so far?
Well, you can also brief influencers on a campaign, make offers, send emails to groups of influencers, and when it’s all said and done, pull a full report. It’s supported by account managers who have been working with influencers since they were called bloggers. It costs $15,000 a year and we would be happy to give you a walkthrough where you can learn more.
We also run managed campaigns. End to end, from start to finish, initial idea to final report. We use technology every step of the way to make these campaigns more efficient and effective: pricing algorithms to make sure you're paying what you should be; tools that make sure you don't pay for fake followers; optimization for repeat impressions or total unique reach. We work on Instagram, YouTube, blogs, Pinterest, hell even Tumblr if you're feeling nostalgic. We can help with creative. We give you in-depth reporting, tracking click-through, impressions, engagements, and sales. We run campaigns from $25,000 to over a million dollars, from one influencer to 4,000.
Here’s what we don’t do: we don't help market your migraine pills or detox tea. We don’t represent influencers, and so we don't try and keep you from having a direct relationship with the influencers you work with. We don't make money by upcharging on what an influencer gets paid. We have never under-delivered on a campaign. We don't like assholes, so we don't employ any of them.
We support influencers. We are nothing without our influencer community, and we act accordingly. Every influencer gets their own Fohr profile page, expanded information about who makes up their following, and verification tools to make sure their followings are authentic. We also try and spread the knowledge we have, with a weekly show called Drink with James, with monthly Fohr U's, and quarterly Five and Wine's. What else you ask? How about access to the hundreds of brands—and millions of dollars, that we pay out to influencers every year.
If you're a brand or an influencer we want you to join us at Fohr, and we’re not afraid to say so.
James doesn’t remember much about his life before Fohr, but knows he started 10 years ago on Wall Street, somehow ended up as Oscar de la Renta’s house photographer and 5 years ago started Fohr with Rich to help more people live out their wildest dreams. He wants you to know how much he loves his job.
Rich most recently served as Fashion Director at Tumblr, leading the growth of Tumblr's fashion community to over 200 of the world's most creative publications, designers and brands. Prior to Tumblr, Rich founded Weardrobe in 2008, a fashion startup that was later acquired by Google. He has also worked with Chanel, The Fancy, and UNICEF.
Grace joined Fohr in its infancy and has been instrumental in our growth over the years. She launched our managed campaigns business three years ago and has built, sold and executed more influencer campaigns than nearly any person on earth. Someone once called her “human champange” and she’s pretty proud of that.
After eight years working at a full service advertising agency in Australia, Emma made the move across the ocean to New York to join Fohr (read her and Grace’s story, it’s great). For years, Emma ran the platform side of the business, helping hundreds of clients better execute their influencer strategies. Today she has the same mission but also a team of people to help her and our clients achieve it.
Cameron is our prodigal son and while he left Fohr in 2013, he quickly realized his error and returned to the fold. He brought and still brings a decade of experience in programming and product development, experience which built the foundation upon which this empire sits. Today he heads up the engineering team and is the most relentlessly positive person in the office.
Micah and James were roommates in college and James used this personal relationship as ammunition in his bid to get Micah to leave a lucrative career in Fortune 100 corporate finance to join Fohr. We asked Micah to explain his job and he said he “leads our finance activities and many of our process improvement initiatives” which is his way of saying he keeps the boat afloat. He holds an MBA and Masters in Finance from Boston College, and the only thing he loves more than Fohr is Excel.
Stephanie joined the Fohr team after her time working with luxury health & wellness brands at Robb Report Magazine. A Boston University graduate, Stephanie earned a degree in psychology. In her spare time you can find her spinning, eating avocados, on a beach somewhere, or prancing around her beloved hometown with friends and family. She is a Manhattan native (and proud of it).
Tim has been in marketing and content creation for the past five years, working with brands including Adidas, Nissan, and ESPN. He’s also a filmmaker, directing a short film that got into multiple film festivals. His first full-length feature is in post-production. Tim holds an Honors degree in Mathematics from the University of South Carolina. He’s probably running right now.
Curran supports the entire Fohr team on key efforts and new initiatives, which is a fancy way of saying without her little would get done. Outside of that she brings ten years experience in visual display and in-store design for luxury brands. Curran holds a BA in Fashion Merchandising and Design from Drexel University.
Nell joined the Fohr team after living out her Mad Men dreams working at an ad agency on the Mercedes-Benz account for 2 years. She graduated from Hamilton College where she studied International Relations and Spanish but has since fallen in love with the advertising world. These days, you can find Nell bopping around Clinton Hill finding good eats, spicy margs and live music.
Jillian is a proud Texan gone New Yorker who moved to the city in 2013. She comes from a creative agency background working in account management on global and national brands including Pepsi, Mountain Dew, Starbucks, and New York Life Insurance. She sincerely believes that a little laughter goes a long way in life and work.
Andrew grew-up in a small town in Alaska. He moved to New York in 2009. He specializes in backend web development with a growing focus on big data and dev ops. When not coding, he loves learning about emerging technologies, leading recreational sports teams, wolves, terrible jokes, and the heaviest of metal. He used to think revenge was a dish best served cold, but has since learned it means getting back at someone.
After a long stint in advertising, Adam found his focus as a Product Design Lead in the NY startup world. When he’s not camping or fishing in the Catskills, Adam is usually tinkering on some new project and getting ready for the next adventure. #1 fan of ice cream and pancakes.
Prior to joining Fohr, Brit gained experience working in YouTube Influencer Marketing and Media Buying. She graduated from Florida State University (Go Noles!) where she studied Business Marketing and, despite her Florida roots, she's managed to survive a handful of New York winters...so far.
Clare was previously Doing Things at Outdoor Voices in Austin but recently decided to make her childhood dreams come true and make the move to New York. She has a BS in Public Relations and Textiles and Apparel Design from The University of Texas at Austin. She lives for early morning talk shows, and if you've read a good book recently she wants to hear about it
Brandon is a Southern California transplant who moved to New York to fulfill his destiny of becoming Chandler Bing. He has spent the last 2+ years at a creative agency working in account management for retail and luxury brands. On the weekend, you can probably find him at brunch… or at brunch.
Holly grew up in the heart of the Silicon Valley during the tech boom. Inspired by media technology and her love for NYC, she relocated to the East Coast to pursue a career in PR and Advertising. Throughout her journey she found her niche in Influencer Marketing, landing her here at Fohr. When not in the office, you'll find the SMU graduate pursuing her dance side-hustle, checking out the latest gallery, or searching for semi-decent tacos in the city.
Annie joined the Fohr team after spending 12 years working in product management at companies like J. Crew, Anthropologie, Steven Alan, and Macy’s. She graduated from Cornell University with a degree in fashion design that she’s never actually used. A rabid Wisconsinite, she definitely eats more cheese than you and is exceptionally lactose tolerant.
Angela joined Fohr from Glossier where she handled all things PR. A New York University graduate, she holds a BS in Media, Culture, & Communication and Art History. Off-hours, she’s always looking for new art shows, films, restaurant recs, and recipes. A native of Chicago, she now lives in Brooklyn.
Rachel joined Fohr after graduating from UCLA with a degree in Business Economics and a minor in Accounting. A native New Jerseyan, she left sunny LA to move back to the east coast to work in New York and eat real pizza again. Outside of the office, you can find her relaxing at the beach in the summer, skiing in the winter, and always playing with her dogs.
Penelope is an 8-year old Samoyed. An avid Chipotle enthusiast, she spends most of her days wandering the wilderness of Williamsburg for bowls of chicken and rice.
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