Shutterfly

Shutterfly Collective

Shutterfly came to Fohr looking to promote a new expanded suite of custom offerings and achieve a new customer acquisition goal to drive a new wave of buyers.

The Fohr team helped Shutterfly partner with TikTok-first mega-celebs and launch the Shutterfly Collective, consisting of  Brittany Broski (7.2M followers), Chris Olsen (10M followers), Elsa Majimbo (1.4M followers), and Serena Kerringan (580K followers).

With the help of four Independent Artists from Spoonflower, the Collective designed a limited edition capsule of custom products that captured each of their personalities and would feel like a keepsake to their loyal, engaged fan base, driving purchases from a new, younger audience base previously untapped.

The limited edition Shutterfly Collective campaign brought in 84% first-time customers.

Four different people inside a banner
84%
New customer acquisition
5,500
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