Tory Burch
Ladybug Sneaker
To help spread the word about their Ladybug Sneaker launch, Tory Burch partnered with Fohr to launch an influencer marketing campaign with Gen Z creators at the helm.
The main goals of this campaign were to generate product awareness and attract new, younger customers by positioning the new Ladybug Sneaker design as a go-to fashion sneaker and a good luck charm in your closet.
The Ladybug Launch Campaign outperformed ER benchmarks 2x on Instagram and 4x on TikTok.
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2,257
Total Clicks
4.46%
TikTok Avg. Engagement
2.80%
Instagram Avg. engagement
The New York-based creators filmed against iconic city backdrops—hailing taxis, waiting on subway platforms, or lounging on Brownstone stoops. This urban setting gave their content an authentic street-style vibe that resonated with their target audience.
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