What's Trending on TikTok and How to Adopt Them: Announcing Fohr's HotToks Series
Last updated on
December 14, 2021
At Fohr, we've seen TikTok prove its worth as a major value and sales driver in the influencer marketing space, and increased interest in working with TikTok influencers. It's the viral video app at the top of every marketer's mind.
Our take: TikTok is going to play a valuable role in the future of influencer marketing.
Our first piece of advice? It's often better for brands to work with an existing trend before attempting to start a new one.
The most successful influencer content on TikTok uses popular trends, formats, and filters to tell the brand's story. While jumping in on these trends can feel overwhelming, we're here to help you better understand the value.
We're excited to introduce to you HotToks: a way to keep your eyes fixed on the incoming curve balls that are TikTok trends. As a recurring series, we'll help you understand the why behind each trend and how to integrate them into your marketing strategy.
We hope this serves as a useful resource you navigate the exciting, entertaining, and creative landscape that is TikTok.