The art and science of selling attention - Fohrcast Episode 5

Last updated on
December 13, 2021
James Nord

We’re back this week with Episode 5 of #Fohrcast, answering the pressing questions covering the industry’s latest. In a world where advertising is a business of selling attention, it’s also an art and a science. How have Instagram/Facebook (now including Reels), Snapchat, and TikTok all played a role respectively in that business? Further, what’s there to know about the art and science behind each product as digital vehicles for selling attention and screen time? Last but certainly not least, what does it mean to monetize your following? Think Substack, Patreon, etc. Earning money through a subscription type model from your follower base: is that something what we should all be doing? Tune into the full episode to find out and hear more. 

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