Discussing influencer trends with Sydney Fazende from Laforce - Fohr Ground Episode 50
Last updated on
September 29, 2023
We’re big fans of this week’s Fohr Ground guest, Sydney Fazende, here at Fohr. She’s currently a vice president of Digital at Laforce, one of the top agencies in town. Longtime fans of A Drink with James will know that we had her on the show a few years back. Spoiler alert—the industry is very much different since then, so we decided to have her on Fohr Ground and pick up where we left off a few years ago.
Sydney stays busy with a variety of clients, but her main account is @veuveclicquotusa. When she was brought on it, the account was around 40k, and over the past few years, she and her colleagues have grown it to over 500k and in doing so making it one of the most followed beverages on Instagram. She has been instrumental in the growth of one of the biggest influencer events of the year, the Veuve Cliquot Polo Classic, This episode has a bit for everyone—influencers, brands, fans of champagne.