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Welcome to Fohr Ground: a podcast about people in the influencer space hosted by Fohr’s Marketing Director, Tim Jeffreys.

In our third episode, Tim talks with Jovel Roystan, menswear influencer based in New York City. He started his career as a buyer at Macy’s before moving to ASOS as a Social Media Executive for three years.

While working in corporate jobs, he managed to start, grow, and maintain quite a following. Just a few months ago, he made the leap to being an influencer full-time—a goal of his since 2012.

In this episode, they have a wide ranging conversation: from Jovel’s Tumblr days in 2010 to the moment he knew he would pursue influencer work full-time. It’s a story of humble beginnings and figuring out how to make a $5 shirt look cool.