Welcome to Fohr Ground: a podcast about personalities in the influencer space hosted by Fohr’s Marketing Director, Tim Jeffreys.
Gigi Ivanova is a Bulgaria born, Seattle raised content creator and fashion designer. She’s someone who chases after her passions wholeheartedly. Originally planning to work in medicine, she switched to law, then followed her gut to pursue her blog full-time in New York City. The rest is history. You can now find her on various channels like Instagram and YouTube under Fashion Is My Forte.
On the podcast, we’ve talked to influencers with dreams to start their own collections and even a few who already have their own brands. Gigi is in the unique position of launching her first fashion line today, August 30—the anniversary of her arrival in New York. She talks us through the journey, what it’s like learning things along the way, and the importance of following your gut. As someone without a formal fashion background, her bravado and ingenuity is admirable to say the least.
In all of her projects, she’s determined to succeed and do it herself in her way. This conversation is especially relevant as many influencers think about diversifying their platforms apart from Instagram. What’s better: Gigi’s an example of doing it unabashedly her way, no compromises.