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Welcome to Fohr Ground: a podcast about personalities in the influencer space hosted by Fohr’s Marketing Director, Tim Jeffreys.

In episode 14, Tim is in Los Angeles to chat with Erin Sackman of Style by the People. The two discuss it all: from the career path Erin forged for herself at age 18 to what she thinks of LA’s unique influencer scene and the community it creates. They also cover how Erin balances life and work (even in the age of the Instastory), her investment in her blog, plus how she maintains a consistent perspective throughout her different verticals.

Press play to hear her story—and stay to learn about the business side of things. You might want to take some notes. Their conversation is a compelling dive in Erin’s creative mind.