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Welcome to Fohr Ground: a podcast about personalities in the influencer space hosted by Fohr’s Marketing Director, Tim Jeffreys.

In episode nine, Tim chats with Cass DiMicco, a fashion and lifestyle influencer based in New York City. Her style blends high and low brands, as well as girly and edgy accessories, to create her signature look.

After starting her career as a buyer at Lord & Taylor, she used that keen eye for style to turn blogging to a full-time career, a move that’s two years in the making. She and Tim discuss that transition, how Tumblr is her unlikely source for inspiration, what she thinks follower counts mean today, and how she forecasts fashion trends.

If you already follow Cass, you’ve only seen one side of her. Listen to discover a whole other one.