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Welcome to Fohr Ground: a podcast about personalities in the influencer space hosted by Fohr’s Marketing Director, Tim Jeffreys.

Andrea Maria (@dearmilano), as one of Mexico’s first fashion bloggers you’d think that she’d been wanting to do this her life, but that wasn’t the case. Growing up in both Mexico and Texas she really loved style and fashion, but it wasn’t until a trip to Milan that really shifted her focus and when she wanted to turn it into a profession, and she hasn’t looked back since.

For the last three years, she’s been working for herself as a content creator full-time, and in this episode, we go into depth about that transition. We also talk at length about her relationship with creativity and her decision to create high quality, editorial imagery in a time where everything is instant and oversaturation.

This episode cover going being a part-time influencer to full-time, how to speak to your audience when they are in an area where you don’t live, and much much more.