Whether you’re a brand or an influencer, we know you’re sick of those endless back-and-forth email chains, lengthy Google Docs, and proofreading hashtags and mentions for the hundredth time—all for content approvals. Sadly, it's often part of the reality of getting content approved for campaigns. From feedback on imagery to caption edits, the process is tolling and confusing to keep track of.
We feel your pain—our campaign execution team sends about a dozen emails a minute. But there's good news. With influencer campaign teams like ours in mind, we’ve created a special something to make your lives infinitely easier.
It’s not often that a product release touches every team we work with—our brands, our influencers, and our team here at Fohr. We went through months of UX/UI reviews and refinement before arriving on the perfect design—similarly, our engineering team worked tirelessly to bring ideas to life and to make the system easy to use. The product team learned a great deal while working with the campaign execution team to create a product that will improve our both our teams’ and our partners’ lives immeasurably.
Introducing, Content Approval: an exclusive Fohr-managed campaign tool that makes the process of approving influencer content smart and simple. We’re incredibly excited to include Content Approval in our arsenal of powerful tools so we can provide clients with top notch, white glove service and account management while running their campaigns.
Content Approval provides Fohr campaign clients with a dashboard where influencers can easily submit their content drafts for brands to access and review whenever they’d like to. The system—wait for it—automatically scans influencer posts to ensure that all hashtags and brand mentions are entered and spelled properly. If something is off, influencers have to edit their caption to meet the requirements. Pretty cool, huh? Think of Content Approval as saving your time and brain from checking menial typos, so you’re now free to focus on the the creative proponent of content.
What’s more, to make sharing simple, brands appoint one designated team member with the power to approve content. Need to share assets with colleagues? We’ve got you covered. Clients can generate sharable links to send to their teammates so everyone can pitch in to leave comments on captions and imagery.
What content approval means for brands and agencies:
Automatically scanned content to ensure inclusion/proper spelling of required hashtags and mentions
No more back-and-forth email chains or lengthy Google Docs for sharing content approvals and edits
Easily circulate influencer submissions to colleagues with shareable Fohr links
Have a one-stop, independent location for approvals and feedback so email chains do not clog your inbox
Avoid typical Google Doc confusion by having a single designated brand “approver” of content for each campaign
What this means for influencers:
Easy way of digesting feedback all in one place
Simple process of uploading and sending in content drafts
Never miss a hashtag or brand mention again — Content Approval only accepts submissions if all tags are entered properly
Avoid posting before campaign post date with helpful reminders
We can’t wait for our brands to try this out. Influencers, if you haven’t gotten the chance to work with our campaign team, we have a few tips to improve your profile here.