Community Report - June 2022

Last updated on
October 28, 2022
Haley Thorpe

Welcome to our Q2 Community Report of 2022! We are pleased to share this report highlighting Fohr community updates, team happenings, and our ongoing diversity, equity, and inclusion efforts.

Community Updates: 

Creators of Color FohrU Event

Strengthening and deepening our relationships with the creators on our platform is a top priority. We hosted a FohrU Creators of Color event at our office here in NYC & invited influencers to mingle with other creators and network with some of the Fohr Staff. Creators walked away with advice and knowledge on how to grow their business + audience, navigate the landscape of influencer marketing as a creator of color, and increase revenue through brand retention. 

Fohr Your Inbox

Our weekly newsletter for influencers highlights industry news and community updates. We know that while influencers are busy building brands and engaging with their communities, dozens of articles on the future of this industry, and their revenue potential, are published. We hope that Fohr Your Inbox will be a valuable resource to help them keep their finger on the pulse. Sign up for Fohr Your Inbox. 

Fohr Community Facebook Group

Since starting our Fohr Community Facebook group for influencers over a year ago, we’ve grown to nearly 2,000 members. The group comprises seasoned and new influencers and is a place for sharing advice + resources and building relationships within the space. Join the Fohr Community on Facebook.

Fohr Team Initiatives

Asian American Pacific Islander (AAPI) Month

In honor of AAPI month, we hosted May Lee to speak on the violence that has been taking place amongst Asians and the history behind it in Asian Culture and Community. May Lee is a Broadcast Host, Journalist, Professor, and Advocate for the Asian Community and Women. She has been on Forbes 50 over 50, Oxygen, CNN, Fox KTVU, CNBC, and CGTN America, and has spoken on numerous occasions at events and panels. We also shared on our Fohr social accounts our favorite AAPI creators to follow. 

Additional resources to support AAPI Month (and beyond):

Mental Health Awareness Month

In May, we launched a survey to creators to gauge how their career as an influencer and content creator was affecting their mental health and wellbeing. We shared those insights in a webinar titled, ‘The Cost of Influence: Addressing Creator Mental Health’ featuring Alyssa Petersel of MyWellbeing, Emma Demar, LCSW at thattrendytherapist, Jess Ann Kirby, and DonYe Taylor. 

We also shared a resource on our blog and social about asking for an extension during sensitive social climates:

Lastly, we hosted Elyse Fox, the founder of Sad Girls Club, on the Negronis with Nord podcast series to talk about creator mental health. You can watch the episode here!

Pride Month

The internal Fohr Team hosted Jose Rolon -- one of the top wedding planners in NYC. He is frequently sought for expertise in The New York Times, Brides, Martha Stewart, Essence Magazine, and many more. Recently, he was named one of Biz Bash's Most Influential Event Professionals. A widowed, single gay dad of 3 kids, Jose gives inspiring and refreshing talks on how to turn tragedy into your superpower and on the experiences of the LGBTQIA community in the workplace. 

We also shared a resource for brands of five considerations when activating Pride Month campaigns.

Food Fohr Thought: 

These presentations are an opportunity for the Fohr team to learn something new and gather to discuss topics related to work, the influencer marketing industry, and more. Recent topics included:

  • ‘Desk Bound’: Sit Down but Listen Up: We were joined by personal trainer Gaby Lange to chat to us about the impact that sitting at a desk job can have on your physical health. Gaby covered how to conquer that through daily practices, easy (desk) stretches, and the right exercises. Gaby has been in the fitness and health industry for 30 years and became a certified personal trainer 18 years ago. She has specialized in fascia training, back problems, and how to perfect basic movement patterns in your daily routine for seven years.
  • Life/Work Balance: Recognizing Burnout and Building Healthier Boundaries: Israa Nasir hosted a wellness workshop for Mental Health Awareness Month. Israa Nasir, MHC, is a psychotherapist, speaker, and founder of the digital mental health brand WellGuide. Israa curates meaningful experiences through one-on-one emotional and mental health coaching, workshops, and speaking engagements to further amplify the message of emotional wellness and mental health. Israa holds an M.A in Mental Health Counseling from The Derner Institute, NY.

Fohr Good: New York for Ukraine – Helping helpers

Our CEO James Nord came into contact with Pelle, who, in the outbreak of the Russian invasion of Ukraine, traveled to Odesa to see where he could be helpful. He has experience as an aid worker and has spent extensive time in war-torn countries, most recently Iraq and Syria. He pretty quickly realized the best thing he could do was twofold:

  • Drive vans/trucks loaded with supplies into occupied/front line cities to give to those in hiding
  • Fill those trucks with women and children who hadn’t been able to escape yet

He has been there for over a month and has gotten hundreds of people out of terrible situations. We are joining with others and hosting a fundraiser here at Fohr on Monday to raise money for them. It costs less than $50 to get each person from a war zone to safety, so there is a genuine impact we can have here.

In honor of Pelle’s efforts and hosting a fundraiser event, Fohr hosted at the Fohr Bar to FaceTime with Pelle and raised money with ticket sales. Find them on Instagram here!

Our Q2 Campaign Payout Value by Race Data & Fohr Internal Data is in the Works!

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