Community Report - December 2021

December 21, 2021
Last updated on
December 22, 2021

As 2021 draws to a close and we look ahead to 2022, we reflect on our Q4 Fohr initiatives. We are pleased to share with you this report highlighting Fohr community updates and our ongoing diversity, equity, and inclusion efforts.

Community Updates: 

New Partnership: Fohr x Band of Insiders

We are thrilled to announce our partnership with Mexico-based agency Band of Insiders.

Our amazing influencer community has always been global, but our team has always been based in New York City. As our company grows, we're constantly exploring ways in which we can expand our footprint internationally and bring our products and services to markets outside of the US.

From creativity to passion and innovation, Band of Insiders is an agency that holds many of the same core values that we do here at Fohr. They'll be on the ground in Mexico, working to set up in-market brands with Fohr tech and being partners in taking our services to new heights. We could not be more excited to partner with them in bringing Fohr to Mexico.

Fohr Your Inbox

Our weekly newsletter for influencers highlights industry news and community updates. We know that while influencers are busy building brands and engaging with their communities, dozens of articles on the future of this industry, and their revenue potential, are published. We hope that Fohr Your Inbox will be a valuable resource to help them keep their finger on the pulse. Sign up for Fohr Your Inbox. 

Fohr Community Facebook Group

Since starting our Fohr Community Facebook group for influencers over a year ago, we’ve grown to nearly 2,000 members. The group is composed of seasoned and new influencers alike and is a place for sharing advice + resources and building relationships within the space. Join the Fohr Community on Facebook.

Fohr Team Initiatives

Food Fohr Thought: 

These presentations are an opportunity for the Fohr team to learn something new and gather to discuss topics related to work, the influencer marketing industry, and more. Recent topics included:

Fohr Good: Brooklyn Book Bodega

As our company volunteer initiative to give back to the community, the Fohr Team sorted and stamped ~40x boxes of books that will be donated to local schools, churches, community centers, and more. The local non-profit Brooklyn Book Bodega is to increase the number of 100+ book homes for kids 0-18 in NYC.

Fohr team volunteering initiative at Brooklyn Book Bodega
Fohr Team volunteering at Brooklyn Book Bodega

Trans Awareness Week Allyship Training 

In November, the team held a Brunch and Learn for Trans Awareness Week during which our guest speaker, B.A. Schaaff (they/he) presented on best practices for gender diversity and inclusion. 

Fohr HotToks Series

The most successful influencer content on TikTok uses popular trends, formats, and filters to tell the brand's story. At Fohr, we aim to stay on top of these trends and share with our internal team to understand the value of each of them. Check out our HotToks here.

Campaign Statistics

Campaign Payout Value by Race - Q4 2021
Campaign Payout Value by Race
Campaign Contracts by Race - Q4 2021
Campaign Contracts by Race
Fohr Internal Culture by Gender
Fohr Internal Culture by Gender
Fohr Internal Culture by Race
Fohr Internal Culture by Race

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