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Welcome to Negronis with Nord episode 57. We're doing something totally different today. I saw our main man, the OG of vlogging, Casey Neistat, come out with a video this week where he had AI write a script for one of his vlogs, and he just performed it exactly verbatim. It was an interesting experiment. So we thought we would have Chat GPT and AI write an episode of Negronis with Nord, which we will perform verbatim to the script that they have given us, and see if we are really going to be replaced with artificial intelligence anytime soon. So without further ado, I give you the first AI-generated episode of Negronis with Nord. Let's begin.
*James is seated at a bar with a cocktail in hand.*
“Hey everyone, welcome back to another episode of Negronis with Nord. Today we're going to talk about a topic I think is on a lot of people's minds: how to stand out as an influencer in a crowded market.
Ah, as we all know, the influencer industry has exploded in recent years, and it can be tough to get noticed among the millions of other creators out there. However, there are some things that you can do to set yourself apart and attract brands to work with you. You cut to a graphic that says how to stand out as an influencer.
Okay? First and foremost, you need to find a niche. This is something we talk about a lot at Fohr, but it's really important. You can't just be a generic lifestyle influencer anymore. You need to have a specific area of expertise or interest that sets you apart. Once you've found your niche, you need to lean into it. Create content that showcases your unique perspective and knowledge in that area. This is what will attract brands that are looking for influencers with a specific audience and expertise. Another way to stand out is to be authentic. Don't try to be someone you're not or pretend to like things just because they're trendy. Brands and followers can see right through that pretty quickly, and it won't do you any favors in the long run. Finally, you need to be consistent. This means posting regularly, engaging with your followers, and creating content that aligns with your brand and niche. It can be tough to keep up with all of this, but it's essential to grow your following and attract brand partnerships.
So there you have it, folks. Some tips on how to stand out as an influencer in a crowded market. I hope you found this helpful, and as always, thanks for watching. Cheers.”
Kelsey: What did you think of it? Honestly, <laugh>, the sound of it.
James: I think it's all very basic, you know? Let's record some thoughts. So, what can we learn from this? Am I going to be replaced? Maybe. I think, again, this is what is so exciting about AI right now: it is doing things that are kind of amazing. “I talk about this a lot on the show.” The fact that it was able to crawl those episodes, understand what I say, and consistently put the speech I use into this script is something we talk about a lot. And let's say we did not point chat GPT to any of this.
This is just something that has somehow crawled and already knows exists. You can also ask Chat GPT who James Nord is, and it says, "I'm a tech visionary." So, I love AI because it loves me. I do think it's interesting. It grabbed onto a couple of big themes that we talked about. You know that you gotta find your niche, be consistent, and be authentic. It is incredibly basic. Obviously, it cannot yet understand what is happening in the broader world this week. How would we react? What could we do to give advice? This is the most basic, white toast, boring vanilla advice that you could possibly get as an influencer. A literal child could sit up here and come up with this advice. I hope and think that the level that I'm giving you is higher than this.
But it is an interesting example of how far these tools have come and how far they have yet to go. I believe creativity is still going to be central. We're still going to need new ideas. AI right now can mostly just look back. We'll still need thinkers, creators, and creatives to put new and exciting things into the world. You know, there could be a time when we can just have a little Negroni with Nord robot. And I'm not doing this show anymore and chatting. GPT just takes care of it, probably moves into my house, marries my fiance, and murders me eventually.
Kelsey: Do you think AI could recreate a sense of fashion?
James: Can AI recreate a sense of fashion? I mean, I think AI can recreate anything by looking backward. If you upload a hundred photos of outfits you've worn, it will be able to predict outfits you might wear, right? Variations on that. It may not be able to predict a change in a new idea for your style or an evolution of it. But again, what it does well is consume a bunch of data and spit out variations of that data in a new way. What it doesn't yet do super well is consume a bunch of data and create something new. Using that, this is all pretty iterative. You should watch Casey's video as well. He has a much bigger channel. It's funny how initially, this stuff can look a little scary, but when you read it out, you realize it's all pretty basic.
So we're still early. It's an exciting technology. As a creator, you should be out there playing with it. Like, subscribe, and ask us questions, and we'll see you next week. Okay, let's, you know, I get my clothes made. You go in there, and they've got 200 books of fabric. A world where you could say, "I'm looking for a summer blazer to wear in Lake Como," and it knew my style and said, "Here are 80 potential options," because it knows every fabric, right? So you could load all of the fabrics in, and it could show you previews of what that would look like. Then you say, "Oh, actually, I like that green linen." I would look at the swatch and say, "Mm, I don't know if that's for me," but it looks nice as a full look, and I will go with that. So I think that's exciting. Being able to, again, I think that's an interesting kind of simple use case for it.
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Cheers, and thanks for watching.
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