I spend most of my days telling anyone who will listen that influencer created content is the most engaging, authentic and beautiful way for a brand to tell their story. I thought, instead of talking, I would just show some examples. I wanted to see what it would look like when we put brand produced ad campaigns, next to native, influencer produced content from blogs and social channels. Here are some examples. 

1. Burberry

Gal Meets Glam | One Dapper Street & Isaac Likes | Natacha Steven

2. Topshop

Le Happy | Le Blog de Betty | Tsangtastic

3. Nike

We Wore What | Le 21ème | Raspberry and Rouge

4. Gap

Dapper Lou | Design Love Fest | Collin Hughes

5. Lincoln

Jared Chambers | Lust For Life | Joshua Woods

Of course brand led campaign imagery has it's place, but when you let talented, imaginative individuals interrupt and create using your brand, amazing things can happen.