There’s no secret at Fohr we love technology. Influencers and brands alike consider us a leader in influencer marketing data, and we are always trying to innovate. With over 140,000 influencers on our platform, as you could imagine, we have a lot of historical information (and some very big spreadsheets).
Data alone is interesting, but what’s more interesting is actually applying the data to tell a bigger story. In that vein, we’re excited to announce a new feature that is our latest application of this data, it’s called Brand Mentions.
Here’s how it works:
We’ve got curated a list of 3,900 top brands across different verticals.
We aggregated all the data from the previous month and see the top influencers (on Fohr) at each level (see level breakdown below) who are talking about a brand. We’ve ranked them in terms of how often they have posted about that brand, included both organic and sponsored posts.
An email is sent to each influencer, at each different level, for each individual brand, with a certificate in the form of an Instagram story.
The influencer can do what they want to with the email (we recommend tagging the brand, and let them know you are talking about them).
Right now, this is for Instagram only but we are looking into expanding into other platforms in the future.