There’s no secret at Fohr we love technology. Influencers and brands alike consider us a leader in influencer marketing data, and we are always trying to innovate. With over 140,000 influencers on our platform, as you could imagine, we have a lot of historical information (and some very big spreadsheets).
Data alone is interesting, but what’s more interesting is actually applying the data to tell a bigger story. In that vein, we’re excited to announce a new feature that is our latest application of this data, it’s called Brand Mentions.
Here’s how it works:
Right now, this is for Instagram only but we are looking into expanding into other platforms in the future.
Follower ranges will include: 0- 25k; 25k -50k; 50k-100k; 100k-250k; 250k-500k; 500k-1M; 1M+
As always, we welcome feedback, so if you have any comments on this feature (or want to make sure your favorite brand is included) give us a shout at hello@fohr.co.