We interrupt our regularly scheduled programming to bring you a special report of #ADrinkWithJames. In this episode Fohr CEO James Nord addresses something that is on all of our minds: the myriad of changes to come from COVID-19 and the general reaction to it. There’s a good chance that the spend on influencer marketing in particular could increase, while budgets at large decline. Photo shoots and content capture will become more difficult with people staying home; brand and press trips are likely to decrease. Mistakes will seem more egregious and it is more important than ever to remain authentic in your posts and partnerships.
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