This week’s episode of #ADrinkWithJames kicks off with a very special announcement - #SephoraSquad 2020 applications are now open! Head to https://sephorasquad.com to apply. In addition to #SephoraSquad (very exciting), we wanted to talk about what makes a successful influencer marketing campaign - or in some cases, what doesn’t. Khloe Kardashian’s campaign with Febreze last week made us think a lot about good versus bad influencer marketing. In this episode, James analyzes why Khloe’s post didn’t work and distills the core components of a successful influencer marketing campaign down to these three pillars: 1. Bridge the authenticity gap. 2. Match your tone to your photo. 3. Be honest. Read James' Twitter thread on Khloe K's post here: https://twitter.com/jamesnord/status/1233128946771861504 Apply for 2020 #SephoraSquad here: https://sephorasquad.com
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