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Required Reading:

Rolling Stone

Football Is Back — And So Is the NFL’s Obsession With Taylor Swift

A new promo video prominently features the musician.

AdAge

Inside the NFL’s Revamped Influencer Marketing Strategy

Attempting to reach Gen Z and diverse fans.

CNN Business

The $10 Million Cocktail Everyone is Drinking at the US Open

Attendees were high as hell on concessions content.

Instagram

Diet Coke taps Kristen Hollinghaus

“Director of Diet Coke Breaks”

The Times

Gen Z Powers the Rise of the Corporate Influencer

Firms have started hiring in-house social media personalities to put an ‘authentic’ touch to their company brand.

Today

Love Island’s Kordell Beckham for Cheez-It

The collab sold out in 10 minutes.

Business Insider

Democrats Cozy Up to Influencers

The DNC built out a section specifically for 200 influencers.

AdWeek

Kim Kardashian (but almost Jimmy Fallon) for Beats

Stunt! Jimmy Fallon and Kim K pretended to duke it out for a Beats collaboration.

AdWeek

Lore is the New 'Core'

In unison, we chant: More lore! More lore!

Instagram

Charli XCX for Skims

This campaign came out 73 days after BRAT’s release, a little slow for Kimmy K!

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